Walmart and Amazon both have different ideologies on how the customer interacts with them. Walmart seeks to present you with as many products as possible which you can grab and put into your physical cart. You go to the checkout with your cart, and then take your items home. Amazon, on the other hand, seeks to present the products digitally. With their efficient warehouses and large number of shipping options, they seek to let the user buy products in the comfort of their home and have them delivered there without ever leaving their home.
My idea is an app which will be the front end of a store which combines the two ideologies. The store would consist of Walmart like locations which have all of the products on display. People can go there to see, touch and try out the products. If they want to buy the product, they can use the app to scan a QR code to display it on the app. Then they can choose various options such as specifying a size/color or seeing if it is currently available in this store before adding it to their virtual shopping cart. Upon checkout, you have the option of getting it shipped to your house, or wait in the waiting area for them to put your order together.
The other way the app can be used is as a virtual catalog. Here you can scroll through the products, filter them by category or search for them using keywords. You can view their location in a specific store by looking at a map as well as customize and add them to your virtual cart. Then you can either go to the store to pay for them or pay electronically. Then you can choose whether to ship them to your house or pick them up in the store.
The app would consist of:
- A QR scanner to add the product on display to your virtual cart
- An online catalog to browse the products. Complete with filtering and keyword search
- Ability to show items, see their location where they are on display in a store and customize them before adding it to your cart
- An electronic form of payment and ability to go to a register and pay
- The ability to specify whether you will pick up your purchase or have it delivered to your home
The goal of the app is to enable the store to use highly efficient warehouse practices to provide the goods while still providing the consumer the preferred method of buying a product. Whether this would be physically seeing the product or doing an electronic purchase.
The app will be developed using C++ and Visual Studio 2012. There will have to be an external library used in order to read QR codes.
The app is meant for Windows 8 tablets and smart phones. This includes the Lenova ThinkPad Tablet 2.
The category targeted is Retail.