A component of the Data Quality Suite, this multiplatform API will parse full names into five components: Prefix, First, Middle or Initial, Last, and Suffix.
Name Object will also flag names containing possible vulgar words, nuisance names, and associated company words to help you screen out possible hoaxes and pranks.
Once you’ve parsed your names, identified gender, and removed non-name or bogus records, Name Object can create the desired custom salutations based on the salutation format you want to use, for instance Formal, Informal, default Slug, etc.
Name Object is available as a standalone application, as a WebSmart service, or as part of the Data Quality Suite set of APIs.
Features and Benefits
• Increase response rates with personalized salutations
• Detect gender makeup of database for direct marketing
• Reduce waste on fraudulent entries
• Recognize more than 140,000 first names
• Customizable – add your own names