Buzzword Bingo
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The Buzzword Bingo forum is a place to post examples of ludicrous,
convoluted and meaningless buzzwords and marketing drivel dreamed up by those seeking to sound
more important and meaningful than they actually are.
We are developers, which means our job is to simplify complicated and ill-expressed requirements
in order to produce something elegant and useful. If you want to impress us then please just tell it
to us straight. The less pre-processing we have to do the more we will be interested.
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"Engaging" is a buzzword for the Marketing people around me. "It needs to be engaging"... okay, so, explain what you mean by "engaging".
..their definition changes every time I ask them to define "engaging".. and believe me, they like to throw that word around a lot.
If you don't succeed, redefine success!
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'Engaging' used to mean to me that the fire control officer had selected a green dot on a radar and that we were going to point radars at the plane that caused the dot and prepared to launch a missile at it.
At least artificial intelligence already is superior to natural stupidity
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It means anything but informative: annoying, irritating, embarrassing, deceitful, rude, stupid... but it's a little more than that.
Basically it means to stand out from the other annoying, irritating, embarrassing, deceitful, rude, stupid... adverts.
"You get that on the big jobs."
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So you mean kind of like "We need to make this so Apple like, the whole world will be interested"?
Panic, Chaos, Destruction. My work here is done.
Drink. Get drunk. Fall over - P O'H
OK, I will win to day or my name isn't Ethel Crudacre! - DD Ethel Crudacre
I cannot live by bread alone. Bacon and ketchup are needed as well. - Trollslayer
Have a bit more patience with newbies. Of course some of them act dumb - they're often *students*, for heaven's sake - Terry Pratchett
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It's more about capturing someones attention rather than their interest. The "free set of steak knifes" approach. Once viewers are aware, they move on to the next con job.
When I left that industry, time shifting was a big deal in TV. Make sure your target demographic(s) see the ad x number of times and then as they fast-forward through pre-recorded programming, the ad still "engages" them subliminally.
They got software that does that but it's based on ratings. Ratings are provided by the networks and naturally bias.
"You get that on the big jobs."
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iGaging?
If it moves, compile it
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@RobCroll, 100% spot on and 100% engaging !!!
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Well it also depends on what the scenario is..
Engaging means like what my peer said - to stand out, to basically be able to captivate the audience. But then again, if you're on the (USS) Starship Enterprise and are fighting against the Romulan Empire - I highly doubt this version of engaging will be helpful.
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