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NewsHow Etsy Grew their Number of Female Engineers by Almost 500% in One YearstaffTerrence Dorsey11 Feb '13 - 10:41 
Even science recognizes that diversity is important: research from both the Kellogg and Sloan Schools suggest that cognitively diverse teams perform better on hard problems. Beyond that, though, hiring for diversity will set up better recruiting opportunities. Consider Harvard’s graduating computer science class: forty-one percent of the students are women, and an inability to hire talented females will start to significantly impact your ability to recruit altogether.
Optimize for "let’s build together" rather than, “let me prove to you how smart I am.”

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