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Apple has always touted it's OS lines as faster, more reliable, and mostly: more secure than an equivalent windows PC (remember the Mac and PC adds with the 'cool' mac and 'Nerdy' PC)
In most cases, they were right.
The problem I see is that they believe that they had these advantages because they were better, quicker, smarter and more good looking than Windows and Microsoft.
My theory is that the Apple OS line had advantages due to:
A far smaller and more industry focused user-base (meaning less targets for viruses, less reason to develop a virus for a Mac)
a Much higher price point for Hardware and Software (when I last looked at buying a mid-range Mac, the same money would buy a bleeding-edge ultra high spec PC bundled with any software you could think of)
Finally they have only a limited range of hardware to support (Apple Macs aren't built out of components by their owner, nor can almost every part of the hardware be changed at any point - Apple didn't need to develop Plug-N-Play, there wasn't anything to plug in and play with)
However, now that Apple is producing Windows 7/8 compatible machines, they are going to inherit all the problems that the rest of the PC industry has been dealing with for years.
They might just find out that PCs aren't better just for looking pretty and being incompatible with most malicious software. 
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