Click here to Skip to main content
Email Password   helpLost your password?

Introduction

That's right - this search engine optimisation article is telling you not to submit your website to any search engines. Not Google, not Inktomi, not AltaVista. Sound a bit strange? Read on...

Submitting to all the search engines

Submitting your website to every search engine is an incredibly time-consuming process. There are hundreds and hundreds of them out there - no doubt, you've come across the companies who'll submit your website to 1000 search engines for you.

Search engine professionals know that the vast majority of these search engines have a very low usage rate and will drive hardly any traffic your way. In fact, it's only a handful of search engines that drive the majority of traffic from search engines to websites.

The major search engines

Some of the most important search engines, probably accounting for over 90% of the search engine market, are:

Not heard of some of these search engines? Have a look at who powers who with this excellent search engine relationship chart.

Please note that the new MSN search engine will roll out at the end of 2004 and will be very important.

Don't submit to these search engines

"But there's only six of them - why on earth not!?" Well, aside from saving time and a bit of money (some require a submission fee), quite simply there's no need. Allow me to explain...

Search engines crawl the web every few weeks (or months) looking for websites to index. Here's how it works:

Unless today is your very first day on the Internet, you might have heard that inbound links into a website are extremely important in establishing its search engine ranking. If a search engine can't find you by itself through crawling the web, then your website doesn't have any inbound links. If so, you'll never achieve a decent search engine ranking so what's the point in registering?

Getting incoming links quickly

So, how do you get incoming links? Well, this is a vast topic which I won't be discussing now, but if you want to get a few good links quickly then there is a solution: web directories. If your website is listed in the Yahoo! directory (not the same as Yahoo! search) and the Open Directory (which Google uses) all the search engines should find you within two to three months.

There are plenty of other directories you should get listed in too. Global, local and industry-specific directories abound on the Internet. To find them run a search for 'web directory' on your favorite search engine. The directories that come up highest in the search rankings will probably generate the most traffic. You can also check these directories of directories:

Another even quicker solution is webmaster forums. Search engines love forums because they include so much fresh content. Most have an area where you're allowed to enter your URL to get feedback from other webmasters. Find some forums, sign up, and get posting!

To find out more about building up links to your website please read the article, Build up links to your website.

A quick fix

It can take a couple of months to get listed in some web directories. If you can't wait that long then it might be worth submitting your site into a paid program and "artificially" boosting your rankings. Again, this is a whole new topic so please feel free to read more about the paid submission options.

Long term strategy

Search engine optimisation is a long term strategy. You'll be successful if you:

Register with as many web directories as possible and then concentrate your efforts on these two things. Within a few months you'll start to see success.

You must Sign In to use this message board.
 
 
Per page   
 FirstPrevNext
GeneralTotally agree
suzukisuv
9:45 23 Jun '09  
I agree totally with you, submitting to all search engines could even bring contra effect. Too many query at search engines could probably mean your spamming.
NewsUseful webmaster tools
jp731
6:44 13 Nov '07  
Here are interesting webmaster tools: Webmaster Online Tools
Including one to view who and how many sites links to yours: Who links to me

GeneralThis is beginners stuff
Daniel Mettler
22:51 14 Jan '05  
The good: Yes, most of the facts are correct: Only about 10 search engines really matter.

The bad: This is really low level beginners stuff. Submitting your site won't hurt your ranking or get you banned - and it will help you get in there sooner - the sooner the better. Using a good tool will allow you to submit quickly, and more importantly, allow you to re-submit it within seconds to all systems when you make important changes.

The most important ranking factors today:
- Good Content - yes, google can often tell the difference
- Good incoming links - yes, google can tell the diff.
- Forget the Meta tags, they are almost worthless
- Good word-densities (big subject - research it)

Cheers

Daniel Mettler, 2sic Internet Solutions, Switzerland
GeneralRe: This is beginners stuff
Elmue
0:07 28 Mar '08  
Hello

> Forget the Meta tags, they are almost worthless

I thought so too.
But it happens from time to time that I search something and Google returns me pages which have nothing to do with my query words. Seaching for one of the query words in the result page shows that the word simply does not exist on the page.

Analyzing the sourcecode results that the ONLY existence of this word is in a META tag !

So they are still in use!

Elmü
Generaladditionally, use less used words
matro
16:21 11 Sep '04  
good article: how they find you is an important topic today.

it's hard to rank your product named 'the thing'.
perhaps, 'realpopup' is a less used one.


----
matro Smile

http://www.realpopup.it
GeneralShameful plug or helpful tip?
Rocky Moore
23:57 7 Sep '04  
I agree with the not submitting to search engines. Just recently I heard about this and how some search engines might ban your site for using SEO tools that monitor your rating or submit you to tons of engines. Even Google has a section on how you can get your site banned using such tools.

Back to the article, well, the section about finding sources to link to your site is screaming to me so loud, I can hardly stand it. Hope it does not offend anyone..

You need to make sure that the links are plain old anchors on the sites you hope to get indexed from. Some places will like them in javascript and crawlers will not see them (as in directories where they have a temporary page come up while they redirect to you).

An easy place to get a free link is at my site HintsAndTips.com. When you become a member, you have a profile somewhat like here on CP. When you post a tip and my site is indexed, the URL out of your profile will be displayed on the top part of the tip to help move search engines to your site. The are plain anchor type urls and HintsAndTips have the main search engines indexing the site regularly.

This feature on HintsAndTips was built intentionally to give something back to those that posted tips in that it would promote their web sites (even have that as a section in the advertising page on there).

Not only do you want links, but the more content based the links are the better the search engines like them. If you are just listed in a list of links they can skip them or flag them as low priority. If the link is in a page which is rich with keywords in the text that go along with your site, it will have more importance.

As an example, if your site was dealing with cars and you posted a tips about cars, the matching keywords can help your rating.

Another factor of links with search engines is the ranking of the site which you have your link. The better the ranking the more importance you link will have.

WARNING: It is not wise to get in on link exchanges where they post pages of links. Some search engines will consider this as trying to trick them and can even get your site banned. All links are not created equal.


Rocky <><
www.HintsAndTips.com - Includes Developer Tips
www.MyQuickPoll.com - 2004 Election poll is #33
GeneralRe: Shameful plug or helpful tip?
vhkkhzn
14:16 11 Sep '04  
What exactly is a link exchange? My understanding is that it's a page on a website that contains nothing but links to other pages who in turn have pages with links that in turn links to your page.

I've found these articles useful, since I'm a complete newbie at websites and search engines.

Regards,
William

Are your IE6 web page printouts cut off on the right hand side? - Get PrintPunk.
GeneralRe: Shameful plug or helpful tip?
Rocky Moore
8:02 15 Sep '04  
First, sorry for taking so long to reply, it seems email notifications were not getting through so I did not know you replied.

Some link exchanges are sites that will put your link in the list of links if you place a reciprocal link on your links page. This used to work out well for search engine traffic since the more links point to your site used to mean the higher you would appear in ranking. Nowadays, many search engines actually count some of these against your rating and can even lead to banning your site. It depends on the type of list you are on and if there is any content or just list of links. One important factor here is the number of links on a links page, too many is bad.

The best form of links you can get are those that actually have some content on the page where your link resides and the content somehow ties to the content on your site to which the link points. Another factor is if you have a higher ranking site link to your site search engines usually give greater importance to the link.


Rocky <><
www.HintsAndTips.com - Includes Developer Tips
www.MyQuickPoll.com - Now with Recent Poll List
GeneralDo search engines love forums?
Willem M.
23:43 1 Sep '04  
As I am just starting to develop WEB-sites, so this kind of articles mare pretty neat to read.
So, if I am including my website here, do the engines spiders find me here?

Let us see: http://www.kando-it.nl

Ehm, how do I include a link to my site here? Smile

But, joking apart, I love such articles that also give backgroundinfo.
GeneralRe: Do search engines love forums?
Rocky Moore
23:42 7 Sep '04  
I do not know about forums specifically, but sometimes search engines do not crawl sites with lots of dynamic links such as is common in forums and other paged content data.

When I was first launching HintsAndTips.com, the paging of the tips caused several of the top search engines to only crawl a few levels and then stop. I used URL Rewiting so that instead of a long url with many parameters, I embedded the parameters in the URL. After this was complete, the search engines seems to index most of the pages.

From my logs MSN is the most active bot, indexing the site quite often.


Rocky <><
www.HintsAndTips.com - Includes Developer Tips
www.MyQuickPoll.com - 2004 Election poll is #33
GeneralSearch engines relationships
Vince C.
8:23 1 Sep '04  
And again, we find MS fighting instead of joining the best... Poke tongue

---

Vince C.

GeneralThanks
Gary Thom
12:35 30 Aug '04  
D'Oh!

Never though to post to web-directories!
GeneralGood read
Michael P Butler
10:54 30 Aug '04  
Nice article. Thanks.

Although, I think you'd get a better rating if the content linked to on your own web-site was included in the article. My first thought was that you were trying to improve your own sites page rank Big Grin

Still some interesting insights. More articles would be welcomed.

Michael
CP Blog [^]

GeneralRe: Good read
!ndera
0:12 24 Nov '06  

Yes, Nice article. Thanks dude.

indra kharisma
GeneralWhy post this on CodeProject?
Anonymous
9:30 30 Aug '04  
Why is this posted on CodeProject.com? This article has absolutely nothing to do with programming.

GeneralRe: Why post this on CodeProject?
Michael P Butler
10:50 30 Aug '04  
Anonymous wrote: This article has absolutely nothing to do with programming
CP isn't a pure programming site. It has lots of articles that aren't programming related but are related to software development. This is certain a subject that is related to web-development.

I know very little about the ins and outs of search engines and welcome these kinds of articles. Although I'd have liked a little more detail in this article, it is still an interesting read.



Michael
CP Blog [^]

GeneralRe: Why post this on CodeProject?
tommy skaue
22:40 31 Aug '04  
Given that many webdevelopers find userful articles on this sweet site, it is my opinion that this article and similar articles discussing and explaining how to use searchengines to publish your site as valuable information, and I welcome them.

I have read articles explaining how Google (one of the most used search engines out there) ranks hits, and it made my ranking improve when searching for text on my site.

I would love to read more about how Altavista and Yahoo does it.

------------------------------------------
Hey! Stop reading my signature... stop it!
hmm... you're still reading it...
GeneralRe: Why post this on CodeProject?
Rocky Moore
23:37 7 Sep '04  
I have to agree with a few posts in this thread. There are many web developers here and search engines are a part of our life. Not exactly sure where they information should be placed, but I welcome the information.


Rocky <><
www.HintsAndTips.com - Includes Developer Tips
www.MyQuickPoll.com - 2004 Election poll is #33
GeneralRe: Why post this on CodeProject?
Anonymous
10:14 23 Sep '04  
Why not?


Last Updated 30 Aug 2004 | Advertise | Privacy | Terms of Use | Copyright © CodeProject, 1999-2010