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MehGerbil15-Aug-14 5:03
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General"Every time a marketer is forced to wait for a developer to launch a campaign, a kitten dies" Pin
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GeneralRe: "Every time a marketer is forced to wait for a developer to launch a campaign, a kitten dies" Pin
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GeneralRe: "Every time a marketer is forced to wait for a developer to launch a campaign, a kitten dies" Pin
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GeneralRe: "Every time a marketer is forced to wait for a developer to launch a campaign, a kitten dies" Pin
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GeneralRe: "Every time a marketer is forced to wait for a developer to launch a campaign, a kitten dies" Pin
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GeneralRe: "Every time a marketer is forced to wait for a developer to launch a campaign, a kitten dies" Pin
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GeneralRe: "Every time a marketer is forced to wait for a developer to launch a campaign, a kitten dies" Pin
Alaric_14-Aug-14 6:47
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[Marketers] must run experiments, tag, and track new events all the time. They can’t afford to wait for a developer to tweak a graph in the dashboard. [Marketers] need data, and they need it now.

so...yeah. That's killer logic right there. "We need data! Data! Data! Data! And we don't have time to wait for anyone to make it available for us!!!"

In general, marketers need to get over themselves that they may be the ones that determine the criteria for information (in the hierarchy of signals: noise->data->information->knowledge->wisdom) but "give me all the things and give them to me now" is not a reasonable request from marketing. I can dump a log and I can spool every message that has passed through the queue pretty easily and you can spend 3 months looking for a needle in a haystack that will mean nothing to you by the time you find it. OR, you can know your place, leave the data analysis and software development to professionals, provide me requirements, and then I will deliver your information to you.

It's kind of cliché, but you don't see business passengers interfering with aerospace engineers trying to modify their designs of an airplane "I need to get to my destination faster and I need the plane built quicker. Chop chop chop!"

The paradox of our profession is that we're supposed to make it look easy for someone like a marketer to procure the things they need to perform in their role. There is no physical product being delivered; no planes to fall from the sky, no buildings to topple over, "just" software. So its importance and complexity gets trivialized by neophytes that think they know better.

Bad Marketer. Bad.
"I need build Skynet. Plz send code"

GeneralRe: "Every time a marketer is forced to wait for a developer to launch a campaign, a kitten dies" Pin
JimmyRopes14-Aug-14 18:21
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GeneralRe: "Every time a marketer is forced to wait for a developer to launch a campaign, a kitten dies" Pin
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GeneralRe: "Every time a marketer is forced to wait for a developer to launch a campaign, a kitten dies" Pin
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GeneralRe: "Every time a marketer is forced to wait for a developer to launch a campaign, a kitten dies" Pin
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GeneralRe: "Every time a marketer is forced to wait for a developer to launch a campaign, a kitten dies" Pin
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GeneralHas something with the page layout changed? Pin
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GeneralChuck Norris facts about... Mike Hankey Pin
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