|I think Apple is a great example for a successful company, that had its' struggles.
Apple never gave up. Since the beginning, Apple produced expensive computers and didn't have great sales. Microsoft always dominated the market. Despite this, Apple continued to produce quality over quantity; whereas, Microsoft and its hardware vendors produced quantity over quality.
*My HP broke down in 3 years, I bought it for $900. My friend bought an Apple for $1000-something, and it broke down after 7 years.
To understand quality over quantity, think about this: Apple, IBM, and Microsoft started the computer revolution. Where is Apple now? Where is IBM now? Where is Microsoft now? Apple is dominating; IBM, except of big companies, no one has a clue about what they do, including me; Microsoft is just struggling with Windows, Office, WP7, tablet PC, etc. Although no company has fallen, Apple came up, while Microsoft and IBM went a bit down.
Apple's production of great quality products earned it an image of a respectable company. And when Apple launched the iPhone-family, everything changed. Apple dominated the market, because now Apple has quality and quantity. Whereas, companies like Microsoft, Nokia, and RIM are just starting to understand quality.
iPad is another innovation. Now there is huge chaos in table market; HP, Sony, RIM, Microsoft, Motorola, etc., are trying to meet the standards of the iPad. But it easn't easy to meet the standards of a company that has had higher standards since the start of the computer ear.
1. Despite good/bad sales, keep confidence, keep innovating, keep moving forward.
2. Quality over quantity. Produce high quality software/hardware, that will earn reputation and fans.
3. Look at the long run, not the short run. If you want to live in the market, you might want to consider making an image of yourself that everyone likes.
Please feel free to add other things.
"The good news about computers is that they do what you tell them to do. The bad news is that they do what you tell them to do." - Ted Nelson "Why is it drug addicts and computer afficionados are both called users?" - Clifford Stoll