Costing a software product is also based on strategy. You can send it for lesser price at the beginning. So that more users can use your software and once the user base grows you can increase the price. You can read a case study and get some idea from it.
-> Identify the target customers, that you will be makeing your product for.
-> It will be a good idea to approach a few potential customers and have tips frm them on, what all new features they would like to have
-> Built in the flexibility to customized your prouct for the select few clients, and do mention about its customization features in the Product Display Session
-> Try to have some feature that's are not available in competitor's products.
-> With product related to "Employee Related Data". Do make sure that Data retrival speeds are up to the mark.
Do advertise about your produce thats the most imp part, there are alot of grate proucts out there, but what they lack is there, lack of avertisiment on right forums.
Don't wait for the customers, rather be pro-active in identifying the customers and walking to them.
What is the employee related data? With out knowing that can't suggest you.
Now days we have many erp for employee management.So, make your product should consists of existing management service and should have more advantages compared with others.
Hope it will be succeed.
Have a good day Sanjeev.
1) if you have enough fund to market it.
- in this case you can develop your website and do some SEO work and give some advertisement in other related websites like codeproject.
2) if you do not have enough fund.
- in this case you can create some evolution version of your software and once people will addict with your software they will definitely purchase it.
there can be more options with that all depend on your project fund and project size.
Can someone help me selling all my projects (along with source code) and that website?
These projects have received various awards and 5 star ratings. These have been very well received by all the parties who did install them. You can just download any of them from my website and install them. I guarantee, you all will love them.
Please let me know if someone can help me in selling my projects.
Just to let you know that most of those award and download sites are really meaningless to somone that will purchase your software/site. Typically what things like this sell for is take the last year of sales, triple it and that is what you can honestly sell it for. They will want to see your books on it to make sure and verify everything. They will probably also make you sign a non-compete so that you don't just go and use this to do a code rewrite and then contact all of your old customers again. They will also want your full customer database. This way they can contact them with updates.
Nice to here that your software has got awards and ratings but awards and ratings are not enough to sell a software. It should have the facts in numbers of how it will help and get a ROI .Why will people invest in your software if they don't how it will help them and if they don't know what's the ROI they will be getting from the investment. You also need to showcase how your software is unique when compared to other software.
I think Apple is a great example for a successful company, that had its' struggles.
Apple never gave up. Since the beginning, Apple produced expensive computers and didn't have great sales. Microsoft always dominated the market. Despite this, Apple continued to produce quality over quantity; whereas, Microsoft and its hardware vendors produced quantity over quality.
*My HP broke down in 3 years, I bought it for $900. My friend bought an Apple for $1000-something, and it broke down after 7 years.
To understand quality over quantity, think about this: Apple, IBM, and Microsoft started the computer revolution. Where is Apple now? Where is IBM now? Where is Microsoft now? Apple is dominating; IBM, except of big companies, no one has a clue about what they do, including me; Microsoft is just struggling with Windows, Office, WP7, tablet PC, etc. Although no company has fallen, Apple came up, while Microsoft and IBM went a bit down.
Apple's production of great quality products earned it an image of a respectable company. And when Apple launched the iPhone-family, everything changed. Apple dominated the market, because now Apple has quality and quantity. Whereas, companies like Microsoft, Nokia, and RIM are just starting to understand quality.
iPad is another innovation. Now there is huge chaos in table market; HP, Sony, RIM, Microsoft, Motorola, etc., are trying to meet the standards of the iPad. But it easn't easy to meet the standards of a company that has had higher standards since the start of the computer ear.
1. Despite good/bad sales, keep confidence, keep innovating, keep moving forward.
2. Quality over quantity. Produce high quality software/hardware, that will earn reputation and fans.
3. Look at the long run, not the short run. If you want to live in the market, you might want to consider making an image of yourself that everyone likes.
Please feel free to add other things.
"The good news about computers is that they do what you tell them to do. The bad news is that they do what you tell them to do." - Ted Nelson "Why is it drug addicts and computer afficionados are both called users?" - Clifford Stoll
1. Despite good/bad sales, keep confidence, keep innovating, keep moving forward. Patent stuff that can't possibly work with current tech, then hammer the competition to keep innovation across the sectory down
2. Quality over quantity. Produce high quality software/hardware, that will earn reputation and fans. Then restrict what it can do so that when you do give your customers what they need, you can tell them it is a good thing
3. Look at the long run, not the short run. If you want to live in the market, you might want to consider making an image of yourself that everyone likes. Form a monopoly and charge exorbitant fees for allowing people to sell stuff they have written on the only channel you allow. Don't allow people to use videos/music they paid for on software other than your own. Keep techno-idiot media-types on side so they think you are the bee-knees
These are just the tip of the Iceberg and much of it has been going on for decades. Despite all of this there are hoardes of these fanbois defending almost every action I describe above. I can only ascribe this to some form of Stockholm Syndrome[^]. Sorry, but I forgot, they look so prurrrrty.
I think both Pathachiever and Keith Barrow are right. Its really nice to see entirely different aspects of present giants. In my view, Apple has developed a product that make him proud, and he thinks no one is going to dare to develop such product (like iPhone). But here comes the samsung that really kick ass every thing both with price and features. I think we should expect some behavior from apple after that and it did exactly what Keith Barrow has told above. Apple really paid the price for that as his shares drop from $700 to $500+ in just few months.
The Bottom line is: Open source will always win in today's world and monopoly will loose at last.
I'm 100% with you on the open source. In the very recent year, a lot of open source projects have dominated and major companies like Microsoft, Google are open sourcing many of their technologies as well.
I'm looking for some feedback on a web service I recently joined as a team member. We're a platform for publishing and discovering source-code (mainly premium / commercial but also free). We recently opened a game development category and have some components published there already.
What do you think about this concept? would you be interested in purchasing commercial packages if it could save you serious time & money or improve your performance?
Would appreciate any feedback you guys have (good or bad). Thanks!
Given the abundance of useful free stuff on the net and the availability of commercial libraries sold directly or through companies that have been selling software components for nearly three decades (e.g. programmer's paradise), I doubt that your business model stands a chance. On top of that, people who want money for their software would be reluctant to sell their source code, out of fear of it acquiring a life of its own (for example, in the shape of a competing closed-source product).
Street fashion is a term used to describe fashion that is considered to have emerged not from studios, but from the grassroots. Street fashion is generally associated with youth culture, and is most often seen in major urban centers. Japanese street fashion sustains multiple simultaneous highly diverse fashion movements at any given time. Mainstream fashion often appropriates street fashion trends as influences. Most major youth subcultures have had an associated street fashion.http://www.streetfashion.co.za[^]
Well I am no Business guy but, I think you should find out what people need .. like what problem people face using internet or software or mobiles or watever and then find a solution to that problem. Develop a gud solution a gud product and then concentrate on marketing ur gud work... and then hope that it clicks!..
Hei..., nice to meet you.
That is a very good question. Why not? I am not capable of making software and I only know little about web development. One of my website is about rattan and wicker furniture. It's not a software..., but I can get money from it. I made the website and I am paid for that. Everything starts from small to get bigger and bigger. By the way..., what kind of software can you make? Just remember that you know it that google was made in garage!
I love rattan and wicker furniture. Using it can help this very old earth to stay green.
After you have answered the 'Why am I going in to business' questions, consulted the lawyer, appointed the accountant and all the other pre-implementation i dotting and t crossing, you're going to realise you need money. Lots of it. Quickly. That means customers and/or a financier.
Startups are tricky - having no track record, bank managers look to statistics to see who to lend money to. They have lots of experience, and will look at how much collateral you have, levels of debt, what your business plan says, who your target market is, what your budgets will be, and to a degree, how quickly you can start repaying them.
It is possible to create a business, without recourse to a bank (loans and overdraght and revolving credit and wot not)
It's in some ways harder - raising the capital yourself, and will require a good marketing apparatus. Also if you go this route - you will also need an even better sales apparatus. Look up Direct Response Advertising, and look toward talking to a wordsmith, or other sales consultant. If you're new to business, you may have to learn the hard way, the difference between branding, and selling. Are telemarketing campaigns legal, fax, flyers, etc in your area. No one will buy from you if they don't know you exist.
That said, those 'services' the banks offer are candy with a horrible side effect - they expect you to pay for the money you spend, and they can at their whim choose to make life difficult.
So, talk to people that are self employed - regadless of the field they are in. You will get a better perspective about business, in general. Those you talk to in your own industry have their own interests to protect, and may not give a balanced view of how to create a business, and the pitfalls.
Also, look up a man called Jim Camp. He writes a book on negotiation - called 'Start with no'
Most importantly - don't rush this decision, and good luck.
First; thanks for your response. I realised after I replied that it wasn't where I wanted it.
Right. For the record, yes, I expressed opions. Without wanting to have this devolve in to an 'I'm right you're wrong' match, everything I said comes directly from my own experience.
I wont ask you to enumerate which points are most disagreeable (well actually in an offline conversation I would - because you have piqued my interest)
Is my comment subjective? Yes.
Is it absolutely correct in this (or any other) situation? Probably not.
Does it express a point of view that speaks to the realities of business? I hope so.
Maybe I can provide some context, though.
My comments were to do with the naievity one has when starting a business.
Specifically I address the fact that businesses need money to pay for every thing they consume. Including the owners time, rewarding the owner for what will be a long, slow, hard grind.
I'm guessing that I will have to go with anecdotes from here on in. Hopefully it'll provide some insight to someone. Making the time spent writing the next few sentences worthwhile. If not, oh well.
I know that when I first started my company, that there was a period where knowing how and when to close a deal - was a mystery. You can't tell me that a person not armed with some sales knowledge is going to survive very long, without some help from somewhere.
No sales means no income. Banks don't extend credit indefinitely. The sooner everyone going in to business understands these realities, then the quicker they can get to setting their sales strategies in motion.
I was once told 'losing a lot of battles does not teach you how to win' so it is with sales. Get some coaching from someone that can sell.
The quicker new business owners can say 'Look I really know my trade; but what is really going to pay the bills are sales' the sooner it will be so.
The OP asked how potential customers were going to become aware of him. Reading between the lines, he needs to focus more on getting the thing he doesn't have right now - customers. How do you generate those? If you answered 'marketing campaign' - think again. It's a sales campaign you need, which creates leads, which you then convert to customers.
Spending 25k on radio advertising on a marketing campaign that makes no effort to convert listeners attention to sales is silly, and dangerous to a start-up. I know. I have done that too. It hurts when it fails. Moreso, when you later learn that you can make sales over the radio - but they'd rather sell 'branding' - a full 12 moth term, with no clearly defined outcomes except that your name will apparently filter in to the consiousness of your target audience - and the radio stations pocket is significantly fattened.
Newspaper ads - can work. Most people, including the people that work for the newspapers designing pretty adverts, can't write one with the sure and certain knowledge that a particular ad will drive sales. A good way to lose ~$800 per month.
These days, when I do advertising, it is in the form of split tests. Send out advertising copy, create a hook by which you can track the results. Thr best performing forms the basis of the next generation. Keep crafting until the response rate improves. I have read the books written by the Direct Response Advertising greats of yester-year. From the likes of Claude Hopkins, and others from that era. And slightly more contemporary authors as well, but they have recycled most of their content - so you might as well go to the horses mouths. They are extremely valueable reading.
In my country, the Yellow Pages are an investment where even my customers tell me it is difficult to make get a break-even on - many are jettisoning that cost. Stung by that one, too, and never will be again. We have a Barter organisation, that places your ad in to their directory - funny how for their services though, they required real world dollars. Chamber of Commerce? in this country, my best description is that it is a rort, obviously, I will not be signing up to it, again.
The list goes on. The business world is often not nice. It is true that you can have a good time, meet good people, form strong relationships with customers and vendors alike. For my part I would never go back to working for a salary. But there are facts that cannot be avoided. Want to stay in business? Learn to sell.
Lessons, lessons, lessons - these are some of the things that I was quite unprepared for. For the first year it felt like every turn was like riding a horse and being struck consistently by low hanging branches. They hurt, and they teach.
Don't like my opinion(s)? Fine - get another one. It is for this reason I advocate talking to every business owner you can. Find out what they think. Sure it is subjective. Sure you'll disagree with possibly a wide swathe of the things they have to say - but every single one of them faces the same challenges that you do/will as another business owner. You might even create some business for yourself.
As I said - take your time before going in to business, and I wish you the best.
Contrary to the seemingly negative comments - I applaud others that to go in to business, I just don't think they should be taken as prey by - well, anyone.
I noticed that there no posts on this section so I decided to create one.
Anyway, what do you guys think about PTC (Paid-to-click) or PPC(whatever) sites? Is it true that they pay people to click ads? And how do the owners make income on these sites? If I for one, as an advertiser would know that my ad will just be clicked by people, I definitely would not choose to apply for an advertisement on that site, right? All POV are welcome.
I've been programming professionally for 5 years, and all the companies that I've worked for in the past have had all the development tools in place before I arrived. I'm currently starting a new job, and the company wants me to develop some in house software for their use. My question is, how do I go about choosing the correct environment(VS2008, VS2008 Pro, VS2010?). Do we need MSDN licenses? What about SDK's? I know these seem like pretty basic questions, but all of the other companies I've worked for the IT department handled these issues, and I had no control over them. This is a small company, and their first attempt at software development, I don't want them to have to buy unnecessary tools, and I don't want to be halfway through a project before I realize I've missed a huge component.
This is a small company, and their first attempt at software development, I don't want them to have to buy unnecessary tools, and I don't want to be halfway through a project before I realize I've missed a huge component.
Microsoft has something called as BizSpark[^] to help startup businesses flourish. They offer Visual Studio Ultimate with MSDN subscription under this plan at a MUCH subsidised rate. VS Ultimate with an MSDN subscription will give you nearly everything that you may need.
Of course there are terms and conditions, fees, etc., but you could apply for one of these subscriptions through the link I provided, and they'll help you out with the rest.
If they are possibly looking to make some software to sell, then I would say to try to get into the BizSpark program, which is free and that gives full MSDN licenses. But the company must be making less than 1 million a year. Unfortunately Microsoft closed their Empower Program that allowed you to get 5 MSDN subscriptions for $400. It seems that the BizSpark or just purchasing a subscription might be the best thing.
The nice thing about the subscription now is that you will also get a license for TFS and TFS2010 is alot easier to setup. This means that a bug tracking and version control system could be setup easily for them as well by you making you look even more like a hero.
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