It depends on the type of the product you're about to release but I think it would be best if you can combine several marketing tools rather than using just one. In nowadays situation, social media would be the most efficient tool to spread the reputation of your product.
When trying to make your product or project popular, you have to ask yourself, to whom are you trying to cater your product to? Is it the masses in general? Or is it a more specific group of people? Usually a social networking and social media is a notably very helpful aid in creating traffic for your product. But different advertisements work for different different groups of people.
Yes its SEO...and social media now a days if you have time and patience for your results to come up. Otherwise we go with SEM i.e. search engine marketing which includes all the paid techniques to bring business. It includes PPC, CPC and more.
You need to discuss with the customer his exact requirements, down to the last detail. Then you need to estimate the time it will take for you to meet those requirements, not forgetting to include time needed for testing purposes. I have found writing unit tests takes almost as long as writing the code for the project. Then, depending on what you think your time is worth, you can come up with an estimate for the project. My advice would be to add an extra 25% on the estimate of time you think it will take, as I found it is always better to over estimate than the other way around.
When I was a coder, we worked on algorithms. Today, we memorize APIs for countless libraries — those libraries have the algorithms - Eric Allman
Well the best to do it is the one on one face to face conversation with your client. Never share or ask about the requirement and all on phone or video conferencing etc because you might can not get the exact requirement. Schedule a meeting and talk one to one with your client.
Salespeople. They call potential clients, telling how awesome the product is, and, that we're offering a rebate this month.
Mukund Thakker wrote:
How do you estimate/analyze the requirement of the client?
Estimate and analyzing are two different steps. First you guess, based on the general information that the client puts forward. Then you'll have to analyze each bit; create a data-model if required, make sure that you understand the client (lists of definitions help here), understand what needs to be built and what the constraints of it's platform will be (requirements), specs[^], we collect and verify user-stories..
This process needs some one who having a good experience in its field. Approach to your client with some really good presentation of your work. Make your client understand your things in a polite way. Keep good attitude in front of them.
I'm working on a product and now that it's nearing completion, I'm starting to worry about copyright and trademark.
I see the two all the time but have little to no knowledge of them.
Copyright is the rights to distribute the product, so putting copyright on the product will prevent illegal distribution, right? (Prevent or allow me to sue them I mean)
Trademark is used to reserve the use of a name/image (according to wikipedia).
So putting a Trademark on the product name will protect it from use by others.
My two questions are:
If I Copyright a product, do I also need to Trademark it's name to prevent others from using it?
Can a Trademarked software product name be used in something completely unrelated such as a play?
I'm not a lawyer. I assume you;ve read the wikipedia article on copyright[^]
What do you mean by "use"? If you create something then you control how it's distributed, so if you don't want someone using it, don't distribute it.
A trademark protects the mark's use for commercial purposes - it doesn't mean it can't be used in places (such as an article about the product) where there's no chance of there being confusion about whether you're using the name for commercial purposes or just talking about it.
I think what you're after is a License agreement. Get a lawyer if you're concerned, or pick a common license[^]
So I'm currently working on a small personal product for non-commercial use.
The product is freeware and has plugin/addin capabilities.
The question is wether I should get a seperate domain name for the product or host it on a subdomein of my private website?
The real problem is that if it were to become popular, the url is rather unfriendly.
But host it in a sub-folder on your private domain. That way you're not paying for extra hosting, and the url can still be friendly. (providing your hosting account allows for multiple domain names, if it doesn't....Change).
Then, Just point the dns of your new domain to www.Yourprivatedomain.com/newdomainfoldername/
Hi, if you are serious about your non-commercial product (and have expectations for it to become something huge), it is well worth it to purchase it's own domain for $5.
You can always host the site on your current server, but point the DNS to the new domain.
The last comment I would like to make is that you mentioned that the URL is "unfriendly".. this should just be another reason to purchase a more "friendly" URL, so the product has a better chance to become something significant to the community and not just be a waste of your time.
"The real problem is that if it were to become popular, the url is rather unfriendly"
Interesting question because nowadays many people do not need to remember urls as they did in the past - google takes care of urls.
I have some freeware that sees +-500 downloads a day(from my site).
The vast majority of hits are through other sites that provide links to my site - and many sites copy my download and host it themselves.
So a friendly url is not necessarily vital...
However in the end I think having a separate domain name for your software/products just adds that little bit more of a professional feel to it...
Continuous effort - not strength or intelligence - is the key to unlocking our potential.(Winston Churchill)
Last Visit: 31-Dec-99 18:00 Last Update: 1-Oct-14 12:13