|New case study examines how Contextin consistently and reliably delivers algorithm-based ad pricing decisions in milliseconds
Mountain View, CA – September 19, 2012 – Sometimes winning means changing the rules. That is exactly what Contextin aims to do with its revolutionary performance advertising platform, which relies on an automated discovery engine. A new case study published today by Aerospike explores how Contextin ensures the 100% availability and real-time delivery of this critical data by using the Aerospike NoSQL database. The full Contextin case study is available at: http://www.aerospike.com/why-aerospike/customers.
The Contextin technology goes beyond standard variables, looking at hundreds of deeper attributes in order to find the granular signals that actually influence performance, and applying that learning to every impression served. This is facilitated using its proprietary spatial signal measurement methodology, which is applied to more than 10 billion ad impressions every day. Contextin is able to dynamically infer data correlations among these non-traditional attributes on an impression-by-impression basis, and it then uses real-time bidding (RTB) to price and buy placements accordingly.
The case study from Aerospike reviews how Contextin first tested and then implemented the Aerospike database in each of its four data centers to help achieve dramatically higher ad performance, optimize costs, and capture previously untapped audiences. Today, the Aerospike database provides Contextin with sub-millisecond latency and the ability to process queries consistently within 5 milliseconds. Other key benefits of the Aerospike database include:
* Reliably handles 100,0000 queries per second (QPS) per each server in the cluster.
* Enables real-time replication and rapid synchronization between Contextin’s four data centers across the US and Europe.
* Ensures business continuity and availability even if one of Contextin’s data centers experiences a failure.
* Minimizes IT overhead via built-in and automated self-management capabilities.
“At Contextin, we make more than 10 billion pricing decisions every day, and our system looks at hundreds of parameters for every single impression for every single ad opportunity,” said Yoav Naveh, Contextin co-founder and CEO. “With Aerospike, we are realizing reliable real-time access to that data to make the optimized pricing decisions that are critical to our success. Simply put, Aerospike’s technology and service stand above the rest.”
“With its algorithmic approach to real-time bidding, Contextin is effectively rewriting the rules of performance-based advertising,” said Brian Bulkowski, Aerospike founder and CTO. “We are excited by Contextin’s success in using our Aerospike NoSQL database to help maximize the performance of online campaigns through real-time processing of big data in new and innovative ways.”
Contextin provides a groundbreaking performance advertising platform that discovers untapped audiences by going beyond conventional static targeting parameters. Our technology focuses on hundreds of deeper attributes, finding the granular signals that actually influence performance. With every impression served, our platform uses its spatial measurement methodology to perpetually discover more about what drives conversions, then applies that learning across new audiences and inventory. Our novel approach, coupled with laser sharp bidding, results in dramatically higher ad performance than DSPs or ad networks without requiring costly third-party data or time-consuming human optimization. What’s more, our clients can choose to pay on a CPC or CPA basis.
Contextin is a privately held company headquartered in New York City with R&D in Tel Aviv. For more information, visit www.contextin.com.
Aerospike, Inc. offers the only real-time NoSQL database that delivers predictable high performance for mission-critical, Web-scale applications. Aerospike’s flash-optimized, shared-nothing architecture scales linearly, consistently processing over 200k transactions per second per node with sub-millisecond latency. With automatic fail-over, replication, and cross data center synchronization, the Aerospike database reliably stores billions of objects and terabytes of data—while providing 100% uptime and a 10x improvement in TCO over other NoSQL databases. Today customers accelerating their business with Aerospike include adMarketplace, eXelate, Sony’s So-net and The Trade Desk. For more information, visit http://Aerospike.net.
Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.