I thought I'd share this with the community here. It is one of the most helpful articles I have read on the subject of selling to "big business" when you operate a small (and perhaps independent) business like mine.
I especially like the section titled "Dealing with the 'You're Not Big Enough' Objection". Here is an excerpt:
The best way is to contrast the level of service you can offer with what the competition can offer. You will always win this comparison if you phrase it correctly, regardless of whether or not (for example) the competition offers phone support and you do not.
The magic words are "I appreciate that you'd feel safer going with Brand Name X, and Brand Name X will indeed have someone around to answer your phone call at 2 AM. Unfortunately, they won't be able to do anything for you. Their only job is getting you off the phone before you can speak to someone capable of resolving your problem, because those people cost money. And you know what happens if you call at 2 PM? You get the same guy."
"On the other hand, when you send me an email, you may have to wait a few hours, but you'll get a response from me, every single time, and I will do my best to fix your problem. I built this product from the ground up and I am fanatical about taking care of you because you'd be my biggest customer, and if I don't take care of you, the business is over."
I have tried to evaluate the objective “Make a living writing” as a Blogger or a Freelancer. From this specific perspective, I feel a person has to develop following qualities/competence.
1. A person needs to choose specific field of global interest or subjects for writing ‘Article’. 2. Comprehensive study to be made on the specific subjects chosen. 3. The contents of ‘Article’ should be unique & capable enough to draw the attention of the huge customers for whom the article has been written. 4. The ‘Article’ should be written in powerful & lucid language which can meet the expectation of all types of customers. 5. The person needs to develop his conceptual/knowledge base on the chosen subject through continuous study/research to keep himself updated for providing feedback to the client.
Interesting, but it is not really a question that anyone can answer for you. The only way to make a living from writing is to write. And that is not something that can easily be taught, it is largely a matter of ability. You also need to choose a subject that is likely to appeal to a wide readership. If you are thinking of writing technical books then you need to choose a subject that has not already been covered extensively. You also need to read the existing books to ensure that you are not just duplicating what is already available.
I find basic similarity between your latest remark on the subject and my last reply. Your rich profile establishes the fact that you are a professional as a programmer. So as an expert, you can confidently write creative article in the related field which can easily draw the attention of interested client/readers. I’m a professional in shipping. I have obtained this professionalism through working in the field for long time. I have developed website on shipping: <http://www.linershipping24.blogspot.com/ & inviting you to visit my website and offer your comments. From above, we may agree on the basic principle that one must acquire basic knowledge and expertise before writing or contributing on any topics of interest.
As a professional in IT field, you have the capability to express your conscious views on any issue/topic. Would appreciate if you visit my website and offer your views on the overall design and interface of the site.
C’est avec beaucoup de plaisir que j’ai lu votre article.Merci de l’avoir publié.
Merci pour toutes ces infos, voici une bonne lecture. J’ai appris différentes choses en vous lisant, merci à vous. Bonne journée à tout le monde !
Je vous recommande mes sites web
I would add to what been mention here, to have sales skills, which can help with the 'make a leaving' part. I know plenty of very skillful writers which can't make a leaving and a bunch of mediocre ones who can. The difference focusing mainly of how well they sold themselves and networked with people. So when their skills were needed people knew to contact them
Well, after first looking at your post I would consider grammar to me of utmost importance. I would also suggest writing for the country you are from. Most people I have outsourced to don't know of the subtle nuances that come from the USA. The same would be true if I were to write for another country. My American accent wouldn't sound quite right.
I am stuck. Website (business) is now created and we have very few users for the site. It was developed to help the freelance community and employers on outsourcing work. But it seems if you are not registered with one of the big boys then you remain unseen.
Is there a way to avoid the obvious i.e. not getting further than GO!?
The best method will be to present a mixture of both. Create content that is interesting and holds the interest of your users. Case studies, industry news, organization news, research can form great content. Then you need to take this content among your target audience via Social Media, blogging platforms or article directories.
To promote your site, you have rank your site through SEO service. In addition you have explore your business and services to targeted audience through impressive and quality content.
By the way, while writing article or using social medias try to convey your service and new implementation in your products rather than promoting by using your company history and all.
Hope you get some idea..All the best for your business.
Both are perfect ways but if really wanted to choose the one of them, then social media may be the best one to go and market your site. It really helps to create your community and tell everyone about your site. Publish text, images and videos to promote your website on social media.
Hi...my cousin wants to start his own business in the field of property and all.What are the things he need to consider before starting his business and how can he increase his sales after the establishment of the business. Appreciate your suggestions.
This is a forum centered around software development so I would recommend finding a forum that deals with what your cousin is interested in. Each field of business has its own unique issues so you'll get a better answer if you focus on which group you discuss this with.
There are only 10 types of people in the world, those who understand binary and those who don't.
There are various on-line tutorials available at the world wide web. In on-line marketing you can generate great results through Search Engine Optimization (SEO). Try with implementing quality content to your website.
PPC is "Pay Per Click" and CPC is "Cost Per Click". These are terms related to SEM which is "Search Engine Marketing". Combine this with SEO (Search Engine Optimization) and you have a good, solid online marketing strategy for your website and/or business.
Search engine marketing is tweaking content and curating links to get your product appearing in search engine results. PPC is a payment model for companies looking to get clicks on their sites, and CPC is a metric of how much it costs per click.
Member 11414956 wrote:
Combine this with SEO (Search Engine Optimization) and you have a good, solid online marketing strategy
No you don't. SEO is important if you engage in SEM, but SEM is such a small, small part of a solid online marketing strategy. In fact SEM is only a tool, one of many you should use, and so could be part of a strategy, but a strategy also includes things like understanding your audience, the market, your competitors and your product. (I add the last one because I speak to too many marketing departments that don't actually understand their product).
I can dig it. SEM encompasses much more than just PPC and SEO. I believe that SEM collaborates multiple aspects of digital marketing, but also considers the testing, optimization, and improvement of an overall campaign.
I do agree with Chris on this in the regard that PPC and SEO are just a potion of what is involved with a SEM campaign. It takes more than just those two elements to develop a strong campaign. Keep in mind that conversion tracking, optimization, and tweaking a campaign are all things to consider. Some aspects of digital marketing are not necessary for a SEM campaign.
Primarily my business is consulting, but lately I've developed an application that allows people to create their own HMI's (Human-Machine Interface). I really don't have a problem marketing that product since my customers are taking care of that for me...
The question I have however, is that in the course of creating this product there are a couple of libraries that would be really useful to other developers. I've put in a lot of time into these libraries so I don't want to give them away, but I'm planning on making them cheap enough for casual developers to get. I really don't have the means to join an affiliate or advertising network, or anybody to develop the advertisements. There are a couple communities like CP, but as far as I can tell, CP has the biggest online community for developers. CP also does not allow me to make an article about how to use the library, so I really can't do that.
How would you suggest a cost-effective way of getting the word out about these libraries? If CP had an article section that I had to pay to post an article in I would jump on that in a minute, but it doesn't exist. CP has a section for sponsor articles, but I can't see any way to become a sponsor. I'm also not sure if it would be "kosher" to post in the forum about the product and offer it free to a few developers with the stipulation that if they liked it to write a review. I've been developing for 20 years, but this is the first foray into marketing my creations, any advice is appreciated!
Our company has just developed two business computing software, which are quite innovative, and there are few similar tools on the market. The target customers involve any person including both business users or technicians for complex data process.
Could anyone give some suggestions about how to enter international market?
Meet some people who already using similar products such as office manager or CEO and ask for an appointment for demo of your application. In this meeting explain what are your special things aquinted in that software and how different your service and software are. Do not miss how you can help then in migrating other software to your software. Then you can open up.
Use Google to show in top ranked using similar keywords. Offer trial periods etc.
It depends on the product, and how many you need to sell in that market to break even or produce a profit, and then consider market demand in that country.
EMS, they make database manager software does a good job, and is Russian, but sure looks like a US company, you might want to copy what they did, or else consider putting a boot on the ground in that country, to generate interest, create advertising campaigns, advertise on the radio, perhaps retail sales.
NOD32 is Czech, but has boots on the ground in San Diego, that runs the US website, creates advertising campaigns, handles licensing, etc. Expensive operation, but effective.
It depends on your product... who are you marketing to? If your product is targeted at the masses, certain things will work (such as social media), but if you're targeting a market such as military or government agencies, that wouldn't work at all. You'd have to advertise in ways that would appeal to them directly (military trade shows, ads in military related magazines/websites, etc.). So it really has to depend on your audience.
After you finish your project, what type of marketing do you use to make it popular?
...and by the way, if you're waiting until you're finished with a project to market it, you're already too late. Smart marketing starts while you're still working on the project, usually somewhat in the mid to early stages (some wait until the late stages but then you'll be limited in changes at that point). Why? You need to build hype AND get some immediate feedback from users as to what they would like to see your product do. How? They'll say "Cool! ...but does it also do this..." and you'll learn what it is they expect.
It depends on the type of the product you're about to release but I think it would be best if you can combine several marketing tools rather than using just one. In nowadays situation, social media would be the most efficient tool to spread the reputation of your product.
When trying to make your product or project popular, you have to ask yourself, to whom are you trying to cater your product to? Is it the masses in general? Or is it a more specific group of people? Usually a social networking and social media is a notably very helpful aid in creating traffic for your product. But different advertisements work for different different groups of people.
Yes its SEO...and social media now a days if you have time and patience for your results to come up. Otherwise we go with SEM i.e. search engine marketing which includes all the paid techniques to bring business. It includes PPC, CPC and more.
You need to discuss with the customer his exact requirements, down to the last detail. Then you need to estimate the time it will take for you to meet those requirements, not forgetting to include time needed for testing purposes. I have found writing unit tests takes almost as long as writing the code for the project. Then, depending on what you think your time is worth, you can come up with an estimate for the project. My advice would be to add an extra 25% on the estimate of time you think it will take, as I found it is always better to over estimate than the other way around.
When I was a coder, we worked on algorithms. Today, we memorize APIs for countless libraries — those libraries have the algorithms - Eric Allman
modified 12-Mar-12 2:51am.
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