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NewsMediaV Gears Up for China’s Rocketing Online Ad Growth Using the Aerospike Real-Time NoSQL Database PinmemberMember 97956735-Feb-13 7:24 
New case study explores how China’s leading performance-based Internet marketing provider responds to ad inquiries in milliseconds and handles billions of user profiles using Aerospike
Mountain View, CA – February 5, 2013 –- China’s online advertising is skyrocketing, with growth expected to more than triple from 51.2 billion yuan ($8.22 billion) in 2011 to 187.3 billion yuan ($30.08 billion) in 2015. At the forefront in scaling to meet this growth is MediaV, China’s leading provider of performance-based Internet marketing. A new case study examines how MediaV relies on the Aerospike real-time NoSQL database and NoSQL key-value store to power its Ambition ad bidding and serving system. Aerospike is now ensuring MediaV’s Ambition system responds within milliseconds even as it handles billions of user profiles. The full MediaV case study is available at:
MediaV delivers an ad bidding and serving platform with intelligent behavioral and contextual targeting technologies for advertisers, publishers and ad agencies. By effectively segmenting online ad traffic and the target audience, MediaV enables publishers to improve their traffic monetization and helps advertisers to achieve a higher return on their marketing campaigns. With the Ambition engine for real-time ad bidding serving as the core, the company provides a series of products for managing advertisers’ marketing campaigns, including Juxiao (self-service demand-side platform (DSP) and ad network platform), Jupin (performance agency trading desk), and Juhe (data management platform).
MediaV Case Study
The new case study explores the marketing demands and technology factors that led MediaV to choose Aerospike as a critical component of the Ambition system. It also reviews how MediaV has deployed Aerospike clusters in its multiple data centers to bring data closer to customers and ensure 100% uptime. Key benefits that MediaV has realized with Aerospike include:
* Helps enable real-time delivery and management of ad impressions for billions of unique users across China.
* Reliably responds to queries within 5 milliseconds, while handling 100,000 queries per second (QPS) per node, with the ability to scale to 500,000 QPS per node.
* Enables 100% uptime through automatic rebalancing and fault-tolerance, which ensure that there is no degradation to performance or availability.
* Minimizes IT overhead via flash-optimization and cost-effective use of industry-standard hardware.
“Aerospike is such a nice solution that fulfills our essential needs, and we are especially impressed by its ability to handle real-time big data at both blazing speed and great scale,” says Ms. Ning Hu, MediaV CTO. “We also appreciate the way the Aerospike team has worked closely with us on our implementation. We are fully confident in their ability to work with us in developing new features and expanding our deployment as our requirements grow.”
“As China’s leading solution provider for performance-based Internet marketing, MediaV keenly understands the need to address not only today’s online advertising needs, but also the demands of a market that is expected to triple in just five years,” said Brian Bulkowski, Aerospike founder and CTO. “We are excited by MediaV’s success in using our Aerospike database to serve up relevant ads in real-time while ensuring 100% availability, and we look forward to supporting its expansion to meet the skyrocketing market growth in China.”
About MediaV
MediaV, founded in 2009, is China’s leading provider of performance-based Internet marketing. Its ad bidding and serving platform with intelligent behavioral and contextual targeting technologies provides advertisers, publishers and ad agencies with an effective Internet marketing solution. By effectively segmenting the traffic and target audience, MediaV enables publishers to improve their traffic monetization and helps advertisers to achieve higher return on their marketing campaigns. The company is headquartered in Shanghai, with branch offices in Beijing, Shenzhen Guangzhou, Hangzhou, Xiamen, and Nanjing. To learn more, visit
About Aerospike
Aerospike, Inc. offers the only real-time NoSQL database and key-value store that delivers predictable high performance for mission-critical, Web-scale applications. Aerospike’s flash-optimized, shared-nothing architecture scales linearly, consistently processing over 500k transactions per second per node with sub-millisecond latency. With automatic fail-over, replication, and cross data center synchronization, the Aerospike database reliably stores billions of objects and terabytes of data—while providing 100% uptime and a 10x improvement in TCO over other NoSQL databases. Customers accelerating their business with Aerospike include adMarketplace, eXelate, Sony’s So-net, and The Trade Desk. For more information, visit

Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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