i am not sure i understand your question.
If you have a flash file (.swf) and intend to run it in a page, you may already know this - use the OBJECT tag.
If you have an Flash executable (flash/swf converted to .exe) then you should extract the SWF from it and then load it into your page using the above link.
Here's a tool to help with SWF extraction from EXE.
hope this helps.