I went with /specially designed/. I would be looking for a consistent UX across all platforms irrespective of the UI.
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Android lets you define different UI layouts (in the same app) targeted at small, medium and large screen sizes. Android 3.2 allows you to be more specific. As I understand it, the OS (Android) picks the appropriate UI based on the device's footprint.
A well designed (that part being key) UI that is created for a smaller screen will still work on a larger screen. It may look clunky, but it will still be usable. That same can't always be said the other way around. That's why I would start by using the "smartphone" UI.
I would of course create a UI dedicated to the 5-7" form factor if a lot of customers asked for it, or if my sales in that size were out of proportion to my sales in the smaller size.
I would think that the context decides this. In some cases maybe the system must also be accessable on a smart phone. Or maybe it must be accesable on a laptop etc.
It would seem that these things would determine how you build it. I am not going to build something soley dedicated for one device when I know come 2 months from now, it will be requested on something that can not use any of what was developed.
However, if there is little to no chance of that happening there are bennefits from targeting the specific device.
Context of how the whole system is used should decide this. Not developer preference.
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5" is only slightly larger than higher end android fondleslabs. 7" is closer in area to the standard 10" tablet form factor than it is to even the largest of phones.
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