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I have some companies that enchanted me one time, and from this very day, got me loyal.
One day, one of my order was late, so I called amazon to know what was going on. They refund the transport fee without me asking for it... Then 30 min after, I saw that the transporter dropped my order in the mailbox. (So it was not late after all)
Now I buy something like 1500$ per year from amazon, telling my story to everyone, and never ever had any problem with them. That's enchantment. That's greatness.
Transport fee was about 10$, but their trust by default policy is invaluable. Especially when most of the world applies the liar by default policy.
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the mistery is to find that company.
The quantity of time I use comparing and searching for a good quality-price is directly related to the amount of money I am going to spend. For cheap consumables, just where it's confortable for me.
But as someone said:
"First time you cheat me, it is your fault. Second one... fault is mine" = [Sh*t-list ON]
Regards.
--------
M.D.V. 
If something has a solution... Why do we have to worry about?. If it has no solution... For what reason do we have to worry about?
Help me to understand what I'm saying, and I'll explain it better to you
Rating helpfull answers is nice, but saying thanks can be even nicer.
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Each time they have a nice offers to attact customers but IN AND ALL we spent same money, doesn't matter is it with or without offer.
Once we buy a product, companies may ask us, "What you mean by service  "
My mind raises a question always, "Are companies really loyal to us (customer)" ?
Rating always..... WELCOME
The only reason people get lost in thought is because it's unfamiliar territory.
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...of companies that I will not buy from, because I have had real problems in the past, and they have done little or nothing to help or fix the problem. Some are retailers, some are software producers, some hardware makers.
I also have a "gold star" list of companies who either don't cause a problem or who move heaven and earth to fix hassles.
I do avoid Apple - overpriced, overhyped, fashion accessories that from what I can see cause more problems than they solve.
Ideological Purity is no substitute for being able to stick your thumb down a pipe to stop the water
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The reality is somewhere between "I buy from the company whose product or service suits me best at the time" and "I buy from the company whose product or service that is cheapest" so I went for "I purchase from a variety of companies but specifically avoid 1 or more companies" because I assumed (correctly) that you'd put that in to count how many people avoid Apple.
I do avoid Apple, but mostly because I cannot get on with their products. My daughter has a second hand iPod which I have found incredibly frustrating trying to get the old stuff off and new stuff on. My wife has had a number of iPhones and again when I've had to do things for her (cos she cant) it has not been a pleasurable experience.
WTF can't I just plug the damn thing into a computer and drag everything I am interested in between the two? Why do they have to be tied to an install of bloody iTunes and if you try to use a different computer you have to lose everything already on the thing to put more stuff on.
I also find navigating around an iPhone very difficult and counter-intuitive. Obviously it was the same for an iPad when I've had a play with one of those in a shop.
Every man can tell how many goats or sheep he possesses, but not how many friends.
Shed Petition[ ^]
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Company X is great in A, B and C but don't provide any tech in D.
Company Y is said to currently be the best in D.
Company Z is said to consistantly be the best in D.
And then there is: All my products is from company XX and I really reap the benifits because of it.
"Program testing can be used to show the presence of bugs, but never to show their absence."
<< please vote!! >>
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BACON & Co., CListCtrl and Partners and Salma Hayek GmbH!
Now that we've got that out of the way, let's get serious 
I used to buy my sound devices from Creative...
Until I had an expensive mp3 player, an expensive sound card and an expensive 7.1 dolby surround system. This was in a time that each of those items cost a couple of month salaries for me.
Anyway, when Windows Vista came out my sound card wasn't supported by the OS anymore and Creative did not bother to bring out any good patches. I did not make the switch to Vista at the time because of my soundcard... After a while my mp3 player broke down, of course right after warranty wore off. After a few years my incredibly expensive dolby surround system broke down and no one could fix it. My soundcard broke down a few weeks ago. I now have a built in soundcard, logitech speakers and an iPod. Never again will I stick to one company.
That said, Microsoft kind of has me in a bind. Since it's my job to work with Microsoft software that's usually the software I work with (Windows, Visual Studio, SQL Server, Outlook, Office...). Although I do use Gmail, OpenOffice and Chrome at home too (never IE!)
It's an OO world.
public class Naerling : Lazy<Person>{
public void DoWork(){ throw new NotImplementedException(); }
}
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My motivation, or rather, inspiration, was a posting I made regarding my joy at joining the LTE enabled crowd[^]. It, predictably, devolved into an Apple bashing thread which started me thinking about us smart, savvy, experimental, cynical, independent thinking developers who see through marketing's trappings and cannot be coerced like the consumer sheep at large.
Except it seems we are, and I wonder if, in fact, we're more likely to be subject to the marketing ploys - be they overt, subtle, or an aspect of networks such as open-source proponents - than the average person.
One of the core traits of a developer is that We Know Better. We've lived it, we've written it, we've debugged it, and even if we haven't we know pretty much what's possible, what's hard, and what mistakes simply should not be made, and we tend to go hard on companies that don't live up to the expectations we set ourselves. However, we also have a tendency to stick with what we know because of the pain we went through to gain the knowledge we know. Does that tendency to stick with what we can rely on translate to what we buy? Or does our tendency to slam those who don't live up to our expectations mean we're extremely fickle with our loyalty?
cheers,
Chris Maunder
The Code Project | Co-founder
Microsoft C++ MVP
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