Counting the number of occurrences of one string inside another in SQL

Chris is the Co-founder, Administrator, Architect, Chief Editor and Shameless Hack who wrote and runs The Code Project. He's been programming since 1988 while pretending to be, in various guises, an astrophysicist, mathematician, physicist, hydrologist, geomorphologist, defence intelligence researcher and then, when all that got a bit rough on the nerves, a web developer. He is a Microsoft Visual C++ MVP both globally and for Canada locally.
 
His programming experience includes C/C++, C#, SQL, MFC, ASP, ASP.NET, and far, far too much FORTRAN. He has worked on PocketPCs, AIX mainframes, Sun workstations, and a CRAY YMP C90 behemoth but finds notebooks take up less desk space.
 
He dodges, he weaves, and he never gets enough sleep. He is kind to small animals.
 
Chris was born and bred in Australia but splits his time between Toronto and Melbourne, depending on the weather. For relaxation he is into road cycling, snowboarding, rock climbing, and storm chasing.