CodeProject Latest postings for Sales / Marketing

How to get the word out?

Ron Beyer — Thu, 25 Apr 2013 03:09:00 GMT

Primarily my business is consulting, but lately I've developed an application that allows people to create their own HMI's (Human-Machine Interface). I really don't have a problem marketing that product since my customers are taking care of that for me...

The question I have however, is that in the course of creating this product there are a couple of libraries that would be really useful to other developers. I've put in a lot of time into these libraries so I don't want to give them away, but I'm planning on making them cheap enough for casual developers to get. I really don't have the means to join an affiliate or advertising network, or anybody to develop the advertisements. There are a couple communities like CP, but as far as I can tell, CP has the biggest online community for developers. CP also does not allow me to make an article about how to use the library, so I really can't do that.

How would you suggest a cost-effective way of getting the word out about these libraries? If CP had an article section that I had to pay to post an article in I would jump on that in a minute, but it doesn't exist. CP has a section for sponsor articles, but I can't see any way to become a sponsor. I'm also not sure if it would be "kosher" to post in the forum about the product and offer it free to a few developers with the stipulation that if they liked it to write a review. I've been developing for 20 years, but this is the first foray into marketing my creations, any advice is appreciated!

-Ron B.

How to start software sales for a new product?

David venewald — Fri, 01 Mar 2013 06:21:00 GMT

Hello, everyone,

Our company has just developed two business computing software, which are quite innovative, and there are few similar tools on the market. The target customers involve any person including both business users or technicians for complex data process.

Could anyone give some suggestions about how to enter international market?

Just one question from curiosity!

lindamoon — Wed, 27 Jun 2012 12:24:00 GMT

After you finish your project, what type of marketing do you use to make it popular?

PPC
SEO
Social Media
Article Marketing
Offline Marketing

or???

How do you estimate/analyze the requirement of the client?

Mukund Thakker — Mon, 12 Mar 2012 05:17:00 GMT

How do you estimate/analyze the requirement of the client?

How to approach to client for taking project?

Mukund Thakker — Fri, 09 Dec 2011 07:24:00 GMT

How to approach to client for taking project?
How do you estimate/analyze the requirement of the client?
Let's discuss here

Copyright or Trademark?

nbgangsta — Fri, 20 May 2011 11:26:00 GMT

I'm working on a product and now that it's nearing completion, I'm starting to worry about copyright and trademark.
I see the two all the time but have little to no knowledge of them.

Copyright is the rights to distribute the product, so putting copyright on the product will prevent illegal distribution, right? (Prevent or allow me to sue them I mean)

Trademark is used to reserve the use of a name/image (according to wikipedia).
So putting a Trademark on the product name will protect it from use by others.

My two questions are:
If I Copyright a product, do I also need to Trademark it's name to prevent others from using it?
Can a Trademarked software product name be used in something completely unrelated such as a play?

Product website [modified]

nbgangsta — Tue, 19 Apr 2011 14:09:00 GMT

So I'm currently working on a small personal product for non-commercial use.
The product is freeware and has plugin/addin capabilities.

The question is wether I should get a seperate domain name for the product or host it on a subdomein of my private website?
The real problem is that if it were to become popular, the url is rather unfriendly.

modified on Tuesday, April 19, 2011 10:24 AM

easiest way to sell products?

miikkakangas — Mon, 11 Apr 2011 05:01:00 GMT

Ok, so I'm ready to start marketing and selling what I think is a killer niche
engineering app. The problem is I don't know how to actually set up the
mechanics of selling it on a site! Can anyone help?

Basic situation:
Ive got a windows app ready for distribution and sales
its got an installer, a ftp site that it gets updates for itself, etc
now what is the easiest way to set up a store?

i.e. how do i get a "pay $25 with your credit card to download my app button" with
credit card payment processing/ftp download etc?

-M

Project finance

puzzletrain — Sun, 05 Dec 2010 09:54:00 GMT

I was looking for finance support the other day and came across this site http://www.getitmade.com it looks interesting - I will see how things go

E COMMERCE

amandy163 — Sun, 07 Nov 2010 06:46:00 GMT

WE HAVE TO discusion about e commerce web site and what is necessary

Quotation for website.

swapnil_bhanagle — Sun, 14 Feb 2010 09:27:00 GMT

I want sample format for quotation for developing new website.
I found out a company who wants to develop website for them.
So i need to give them a quotation for developing new website for them.
So please help me because its my 1st project as freelancer and i don't have any knowledge about it.

Copy protection software

Gagnon Claude — Wed, 06 Jan 2010 16:17:00 GMT

Hi,

Can someone suggest a copy protection software ?

Now, I evaluate Crypkey Instant and Exe Shield.

Thanks,

Claude

What is the best way to sell my C# application made in SharpDevelop ?

oldsellerros — Tue, 29 Dec 2009 21:00:00 GMT

I've made a C# application with SharpDevelop, what I need to do to sell it ?
Can I sell it with a GPL licence and ask money for installation of program ?
Please let me know if there is some way to sell, legaly, my application.
Thanks you!

2005 (8.0) Express Edition License

Member 4505017 — Tue, 27 Oct 2009 09:47:00 GMT

I have developed one application using VS 2005(8.0) Express Edition for one of my client. Client will deliver/sale it to his customers. So is myself required any license to purchase from Microsoft and also my client.

Marketing data-mining program?

Alan Balkany — Fri, 18 Sep 2009 14:10:00 GMT

Hello,

I've written the world's most powerful data-mining program, but I have no experience with marketing and sales. Can anyone suggest some next steps to get the program marketed, or links to useful advice?

Thanks!

Terms of Software Contracts

Abrojus — Fri, 11 Sep 2009 22:23:00 GMT

I was wondering how do people out there settle software contracts.
Do you make a requirement list and sign on that?
in what format? use cases, natural language?
How do you handle estimating cost and time (and giving a budget based on that kind of unknown factors) when it seems clear the client isn't sure of what they actually want which means you will likely end up with an evolving prototype?

What are some really great examples of conversion driven landing pages?

toddlerbike — Mon, 07 Sep 2009 12:20:00 GMT

Hey guys, new here. Just wanted to get some feedback from other designers/developers for some really great examples of landing pages. Here's one that I think is very effective (No affiliation whatsoever)
http://www.schedulinginstitute.com/5-star-challenge.htm[^]

Advice

michael_jhons — Mon, 03 Aug 2009 07:09:00 GMT

hello everybody,

i'm going to begin a project that need the following :

Requirement Analysis & Definition --> 5 days
System & Software Design --> 18 days
Implementation & Unit Testing --> 77 days
Integration & System Testing --> undetermined
Operations & Maintenance --> undetermined

could anybody advice or give me an estimation or hint how much should i ask as for a logical price.

thank you so much for your usual coordination

who are my customers and what are my sites?

mnemonic69 — Thu, 09 Jul 2009 11:50:00 GMT

I'm in a bit of a rut! I have 5 years experience using ASP.NET and Visual Studio.NET. I am very fluent and love developing web applications, but I have no commercial experience and I want to create a portfolio of sites which I can build for other people.

Should I create a set of basic sites using templates, or should I custom e-commerce create sites for people from scratch and advertise that I can create a site for them cheaply?

If so, how do you manage the deployment and hosting for your customer in business terms??

I know all the technical side, but have no business sense at all and I desperately need advice on a) how do you find your customer base? b) how do you sell them your ASP.NET application?