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Buzzword Bingo

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The Buzzword Bingo forum is a place to post examples of ludicrous, convoluted and meaningless buzzwords and marketing drivel dreamed up by those seeking to sound more important and meaningful than they actually are.

We are developers, which means our job is to simplify complicated and ill-expressed requirements in order to produce something elegant and useful. If you want to impress us then please just tell it to us straight. The less pre-processing we have to do the more we will be interested.

 
GeneralRe: Win the War and THEN Fight the Battle! PinmemberKathyChaney21-Apr-14 9:47 
GeneralRe: Win the War and THEN Fight the Battle! PinmemberBrent Jenkins12-Jan-15 5:08 
GeneralPet Peeve PinmemberW Balboos18-Feb-14 8:27 
GeneralRe: Pet Peeve Pinmembermikepwilson18-Feb-14 8:42 
GeneralRe: Pet Peeve PinprofessionalRichard Deeming18-Feb-14 9:12 
GeneralRe: Pet Peeve PinmemberRichard Andrew x6418-Feb-14 9:36 
GeneralRe: Pet Peeve PinprofessionalRichard Deeming18-Feb-14 10:12 
GeneralRe: Pet Peeve Pinmemberirneb6-Mar-14 2:05 
On a more "serious" note ... sorry ... it's to do with the way people read/listen & remember. If you look at it quickly and do not notice the contradiction, you'll probably only remember the "or more". And even if you've got a good memory the 30% will stick in your mind. But the "up to" your mind might just throw away as if it's an "Uh" at the start of a sentence. Obviously not everybody - you're one of the exceptions, but enough so this type of thing tends to work.
 
So simple answer: to catch as many customers while still being able to say that the ad isn't lying. Read that sentence carefully, take special note of the comma before "and more". It turns it into an open-ended statement which could mean everything and/or nothing, depending on how they want to spin their situation.
GeneralRe: Pet Peeve PinmemberW Balboos6-Mar-14 2:15 
GeneralRe: Pet Peeve Pinmemberirneb6-Mar-14 2:49 
GeneralRe: Pet Peeve PinmemberGuyThiebaut30-Mar-14 3:34 
Generalbuzzword from parent company PinprofessionalSimon_Whale14-Nov-13 0:00 
JokeRe: buzzword from parent company PinprofessionalJohnny J.14-Nov-13 0:43 
GeneralRe: buzzword from parent company PinprotectorDaveAuld15-Feb-14 21:37 
GeneralRe: buzzword from parent company PinmemberRollin Shultz20-Feb-15 7:48 
GeneralKey Learnings, Talking Points PinmemberMember 1030791430-Sep-13 21:18 
GeneralRe: Key Learnings, Talking Points PinmemberRyanDev9-Oct-13 2:16 
GeneralRe: Key Learnings, Talking Points PinmemberGary R. Wheeler3-Nov-13 0:31 
GeneralRe: Key Learnings, Talking Points Pinmembermikepwilson18-Feb-14 8:43 
GeneralRe: Key Learnings, Talking Points PinmemberCDP18023-Nov-13 11:23 
GeneralRe: Key Learnings, Talking Points PinprofessionalMycroft Holmes13-Nov-13 20:10 
GeneralRe: Key Learnings, Talking Points PinmemberCDP180213-Nov-13 20:23 
GeneralRe: Key Learnings, Talking Points PinmemberMichael Pauli5-Sep-14 1:49 
GeneralRe: Key Learnings, Talking Points PinmemberAdam R Harris3-Dec-13 10:14 
GeneralRe: Key Learnings, Talking Points PinprotectorDaveAuld15-Feb-14 21:39 

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