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Inattentional Blindness: Missing in Plain Sight

, 1 Oct 2012 CPOL
Inattentional blindness is a failure to notice stimulus directly in one's perceptual field. Many refer to it as "looking without seeing." It is also referred to as perceptual or change blindness. This concept was discovered by Arien Mack and Irvin Rock while studying the relationship of attention to

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