try this.
protected void gdvUsuarios_RowDataBound(object sender, GridViewRowEventArgs e)
{
if (e.Row.RowType == DataControlRowType.Header)
{
if(e.Row.Cells[3].Text == "23011")
e.Row.Cells[3].Text = "Tamil";
if(e.Row.Cells[4].Text == "23012")
e.Row.Cells[4].Text = "english";
if(e.Row.Cells[5].Text == "23013")
e.Row.Cells[5].Text = "maths";
if(e.Row.Cells[6].Text == "23014")
e.Row.Cells[6].Text = "Geography";
if(e.Row.Cells[7].Text == "23015")
e.Row.Cells[7].Text = "History";
}
}