Sentiment Analysis
Poeple has tedency to know how others are thinking about them and their business, no matter what is it, whether it is product such as car, resturrant or it is service. If you know how your customers are thinking about you, then you can keep or improve or even change your strategy to enhance customer satisfaction. It is possible by the aid of gathering their email which have been sent to you and use some methodology to categorize their opinion according their words which they have used. Also it has other applications in industry and sicence for reasearches.

It reboots marketing.

Categorization documents in office.

Making recommendation list for customers or your firma.
In the below figure, on the training set there are samples about specifice sentences and assign them positive or negative sign based on their content. Then we have on the right section test data which its positivity or negativity is ambigious for us and should be computed by some methods such as naive bayes classifier.
Text mining in scientific research:
A project at The University of Manchester to analyse 15,000 mouse studies, does not have their gender and age which has bad influence on research result and output is ambigious. But with the aid of text mining tools and scaning documents it is now possible to fill this gap and improve research according to new informationn based on gender and age of mice. [*]
Opinion mining:
Different poeple have different reaction to one subject and you can measure how many people are agree with specific topic and how much. It is possible with natural language process solution. But there is another way with naive bayes classifier.
Naive Bayesian
Naive Bayesian is one of the most applicable data mining algorithms to classify and interpret data. This algorithm helps to statistical interpretation by giving probability for each occurrence.
Simple Definition: Finding the probability of happening of the sorts of the events (C_{1}, C_{2, }..., C_{n}), based on happening some conditions (x_{1}, x_{2, }x_{3, …, }x_{n}) which have been happened sooner than specific C.
There is given training data set and it is categorized according to some factors. In above example, there is text which are determined their content into positive or negative. Then as a test data set, there are two sentences which their content direction into positive or negative is ambiguous. Our goal is to find their direction by study training set. The appropriate solution is to use naïve Bayesian classifier which is the most applicable in text and opinion mining.
To reach our purpose we should know or review some concepts about statistical and probability science. There are some fundamental definitions which I explain it as follow:
Probability
When an event happens, we look at it carefully, we count all of possibility to happen for specific event and call it Sample Space, then count how many times it can happen. If we throw one coin, our sample space is two, because we have S = {head, tail}, when we throw the coin, there is just one occurrence or event, either head or tail, in healthy conditions, coin just fall into one of these two. But when new throw dice there are six possibilities as sample space. S = {1, 2, 3, 4, 5, 6}, also in falling dice, there are just one happening. The probability would be computed from dividing count of event by total sample space, for instance the probability of falling dice on number 1 is 1/6. There are other events which happen more than once. In above table you can see, there are 8 as sample space. The probability of happening event “positive” is 4/8=0.5 because positive happened 4 times in total 8 times, it is the same story for “negative”, it happened 4 times in 8 times and the probability of happening negative is equal to positive 0.5.
Conditional Probability
The probability of happening one event based on happening another event P(AB) is called conditional probability, which is read “The probability of A under the B”. For example, one patient firstly has high glucose which is “B” and then we measurer the probability of happening diabete disease which is “A”, so we measure P (A= diabete  B= glucose). In the above example how much is the probability of happening “good” under the “positive” condition.
In good column, there are three yes as blue color which is combination of good as positive and the positive in the last column happened four times, therefore three divided by four is 0.75.
Bayesian Theory
In some other problems, we have sort of events and also some different classes, which some specific sorts of events are belonged to specific class. Then after study past information we want to classify new conditions into classes. In above examples, there are different sentences which has positive or negative. Then we want to classify new sentence according to the previous categorization. P (new sentence  negative) or P (new sentence  positive) means that whether new sentence is positive or negative. Because sentence includes different words, it should be solved with naïve Bayesian classifier.
According to ten formulas in the below I have proved that how naïve Bayesian has been extracted from the conditional probability formula. Firstly, sentence should be divided by the different words, then once it should be computed the probability according to positive and then negative state. Then have a comparison between two values rom negative and positive, whatever is greater so sentence is belonged to that category. In the below example “It is good” is 0.28 which is greater than 0.047 so it is positive sentence.
In above equation c has high percentage to occur and is a subset of total hypothesis, because P(x) is independent from h and the existence of P(x) will diminish the , eventually we remove P(x).
Naïve Bayesian classifier
This method is as practical as neural network and decision tree and is applicable to text categorization and medicine diagnosis. Naïve Bayesian is an approach when we have huge data samples but they pick finite value from set of features that are independent from each other and conjunction. Assume f is target function and x will pick range of value from , our goal is calculate the maximum probability.
Calculation Description
Code
Download Python:
If you want to fee easy with a comfortable IDE and professional editor, without needing to install libraries. You can use Anaconda & Spider
Then open Anaconda Navigator from star and select “Spider”:
Naive Bayes
Python Implementation For Naive Bayes Classifier
Step 1: Open "Anaconda Prompt"
Step 2: Install "textblob" for having necessary library
Step 3: Download Corpora
Step 4: Import important libraries such as textblob and textblob.classifiers
from textblob.classifiers import NaiveBayesClassifier
from textblob import TextBlob
Step 5: Import trai nand test set and use Naive Bayes
train = [
('It is good', 'positive'),
('I feel good about it', 'positive'),
('It is bad', 'negative'),
('It is good', 'positive'),
('It is bad', 'negative'),
('I feel bad about it', 'negative'),
('I feel it is not bad about', 'positive'),
('I feel not good about', 'negative')
]
test = [
('It is good', 'positive'),
('I feel bad about it', 'negative')
]
NB = NaiveBayesClassifier(train)
Step 6: Accuracy Computation
print("Accuracy: {0}".format(NB.accuracy(test)))
Step 7: Test algorithm with different sentences
print(NB.classify('I feel good about spring'))
print(NB.classify('I feel bad about dark'))
Step 8: Opinion mining or text mining for one document instead of sentence.
blob = TextBlob("I feel bad about dark."
"I feel good about spring. "
"finally darkness is bad."
, classifier=NB)
print(blob)
print(blob.classify())
for sentence in blob.sentences:
print(sentence)
print(sentence.classify())
print(sentence.sentiment.polarity)
Conclusion
Bayesian Approach
 Gathering existence possible data and knowledge about specific knowledge for data set
 Assign to these data their probabilities, probability distribution, independent hypothesis
 We do above steps without observing that unknown parameter and based on our judgment
 Collecting raw data from environment
 Observing data and comparing to data set
 Calculate secondary probability distribution
 Do prediction according to average of secondary probability
 Make decision for reduce error from result
Advantage
 Observation of each sample can be deviated our hypothesis accuracy
 Obtain new hypothesis by combination of previous knowledge and new sample
 Bayesian approaches are being able to predict situation in probability way
 Categorize new samples by weight synthetic to several hypothesis
 In some situation if Bayesian approaches does not work, they are good scale for evaluation other approaches
Disadvantage
 Prerequisite of almost complete data set (huge volume of data)
 In the absence of this training data set, we have to estimate probability
 This estimation is based on previous observation, experience, …
 Making this approximation is very expensive
Feedback
Feel free to leave any feedback on this article; it is a pleasure to see your opinions and vote about this code. If you have any questions, please do not hesitate to ask me here.