App1 is the new black, everyone talks about downloading, buying or selling apps, advertising about them is everywhere. The phone manufacturers have marketplaces and stores where phone users can get those "apps".
We all know the term app is short from application. If this term was coined because it was easier or because of a marketing strategy, I don't know. But it is catchy, and so we will use it. But to be exact on term, in this case it means "mobile application". Otherwise, any program would be an app right?
But exactly what is an "app", really ?
Third-party programs running on mobile are not something new at all, for more than 10 years, we had Java Midlets for almost any kind of cell phone, and I myself programmed for years for the Pocket PC and Windows Mobile, using either eVC, eVB, and later any .NET language like C# or VB.NET by using the .NET Compact Framework (.NET CF). And all those were actually apps. So, if is not new, why the boom now?
We can spot 2 main differences in today's app model, if we look back in time.
1. The Deployment/Installation Mode
Before the Apple App Store, Microsoft Zune Marketplace, Android's Market and similar came to exist, we used to manually put the programs in our phones, either by following a link that will do the "automatic" installation, running a setup program on the phone, or from the desktop by using Active Sync, Windows Mobile Center or a similar tool. To be honest, it was not a good time for developers like me, because around 80% of the support questions I got were about "how to setup" the program on the device.
But with the new model to download and install apps, it is even easier. And one of the better things of this model is that your app is right away available to million of users, also, as an end-user, you have access to a lot of apps on a single place, and by "a lot", I really mean that many. Just by Googling around, I see there are about:
- 425,000 for iOS
- 319,000 for Android
- 43,000 for Windows Phone
The new model to distribute mobile applications comes with a drawback; for platforms like the iPhone/iPad and Windows Phone, you can't just run your program there, you need to put it on the store, and wait to "be accepted". So sometimes, you could use a different approach like the Vatican personal did.
You might also have to pay a developer or publisher license, and give the store a cut (30% on Apple Store) and might be subject to more restrictions. But hey, now everyone can find our apps and we don't need to explain to people HOW to install them.
2. Where the "Real Thing" Happens?
The other important part was the fact that "old apps" used to be executed entirely on the device, no matter if the program used an Internet connection to communicate with a server or a service somewhere. The programs always did run on the device. Otherwise, it was just a website fitted for the device.
That line is not "solid" anymore, the term app, no longer means you have a program on your device. Sometimes, all your app does is to have a shortcut to the phone's browser that will open a website designed to match your device screen and browser capabilities. The good part is that regular users don't know that (and what is more important, they don't care about it) to use the app. The bad part of this is that you likely won't be able to use the app if you are offline. Of course, some apps are a mix of both things.
There are also features like accessing devices camera(s), GPS, storage, sensors, memory storage, function keys and video acceleration that you most probably won't be able to use from a web browser.
So, Which One Is a Real App?
Just to be fair with technical terms, all of them are apps, from the end-user's point of view. For me, as a developer, a real app runs on the device, although it might use online services to store data on the cloud, or retrieve information (like maps or images). Otherwise, it is just a shortcut to a web site that is well fit for the device, so here "web app" would be a proper term.
1. We also now got the new term "web app", although that would be material for another day.