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The Windows 8* & Ultrabook™ App Innovation Contest

This competition has ended

Quick FAQ

Can I enter a Windows Store app in the Windows AppStore?

This competition covers only the Intel AppUp store. If you wish to enter an app in the Windows store that's up to you, but there is no submission prize for getting an app in the Windows Store.

Do I have to provide source code?

No, but please see this note.

What sort of apps are you after?

Innovative, interesting apps that provide a new experience. An Ultrabook is more than a laptop. The more your app shows off this, the better your chances of winning.

More FAQs here

Get your Ultrabook enabled, Windows 8 Desktop app in the Intel AppUp® store for your chance at one of 300 Ultrabooks, fifty $1,000 cash prizes, seven $10,000 cash prizes and a grand prize of $20,000.

Round 2 submissions to the Intel AppUp store can be made November 1 - November 21, 2012.          Register

Please consult this FAQ for important information on the submission process

The first 50 approved AppUp submissions!

Congratulations to the following contestants who were the first to get their apps in the AppUp store. Congratulations!

Yani Ioannou David Carr Laurie Hedge Sarmaghi
Aaron McGrath Doug Mair Mike Capobianco Scott Trewin
Abhishek Nandy  Erik Putrycz Muhammad Shareef Sean Regan
Akshay Singh Febin John James Nilesh Dungarwal  Sébastien Lachance
Alexander Bell Florian Rappl Nirmit Kavaiya Simon Stevens
Amit Gajjar George Christopher Oliver Grahl Stephan Guenther
Anup Kumar Haresh Dave  Pratik Kothari Steve Vink
Bryan Brown Ivan Petrovic Ranjan Dailata  Suresh
Christoffer Jäll James Fitzgerald  Richard Vanner Tianyu Xie 
Claude Garrett Jovian Roshan D Timothy Corey
Cliff Mellangard Kishore Gaddam Rupam Das Vijay
Dan Funnell Kloverpoint Technologies Inc. Zubair Lawrence
David Auld Kurosh F. Sarah

What is the Challenge?

To get your Ultrabook enabled Windows 8 application into the Intel AppUp online store by December 1, 2012.

  • The first 50 successful AppUp store submissions will receive a $1,000 prize for getting their app in the AppUp store
  • All round 2 entrants are in the running for 1 of seven $10,000 cash prizes
  • The final winner gets the $20,000 grand prize
  • Every single entrant also goes in the fast lane for the app approval process.

That's a total prize package for the big winner of $31,000, plus additional promotion and visibility for you and your app, plus you are sent an Ultrabook!

Please be aware that it can take over a week from the time you submit your application to the time it appears on the AppUp store, hence the submission deadline of November 21.

What is the reward?

  • There are six  $10,000 prizes for Windows Desktop apps, and only one $10,000 prize for Windows Store apps.
  • There are 50 $1,000 prizes for the first 50 apps accepted into the AppUp store. Only Windows Desktop apps are accepted into the AppUp store
  • All apps that are created for this contest are eligible to be listed on the Microsoft Windows Store. Windows 8 Desktop apps must be first posted on the Intel AppUp Center to be eligible. More information on submitting to the Windows Store

What sort of applications are acceptable?

Almost anything. This is an Ultrabook competition so you need to ensure your application takes advantage of the new Ultrabook capabilities. If it's a Windows application then it will work, obviously, and if you accept cursor input then the touchscreen input will work out of the box, too. But we want more:

  • Make your app touch aware, not just touch enabled
  • or maybe integrate location data
  • or include smart connect support – have your apps respond to messages when the Ultrabook is sleeping
  • or maybe just go crazy with the sensors – tilt it, shake it, lift it or spin your Ultrabook around and have your app know what's going on. Great for game developers or those who just want to make a fun widget.

The more you show off what an Ultrabook can do, the more you demonstrate that an Ultrabook isn't your Dad's old, tired PC, the better your chances. Make your existing app engaging on an ultra-light, ultra-portable Ultrabook.

Read the Ultrabook Overview for Software Developers for more info on what an Ultrabook running Windows 8 can do.

Judging will be divided into 7 categories, with each category winner being awarded a $10,000 prize.

Windows 8 ("desktop") apps

  • Gaming
  • Entertainment
  • Productivity
  • Retail
  • Healthcare
  • Education

Windows 8 Store ("metro") apps

  • Total Innovation (i.e. show off what an Ultrabook can do no matter what category)

How do I enter?

First, Register! If you don't register you will not be eligible for the competition.

Second, complete your Windows 8 application, ensuring it showcases the Ultrabook, and submit it to the Intel AppUp store.

Round 2 submission window: November 1 - November 21, 2012 only. Please read the FAQ for important submission information.

Round 2 contestants will need to be completed and tested using the Ultrabook that they received from Round 1 in order to ensure the application works perfectly on the hardware, and then contestants must submit their final application to Intel AppUp for verification and publishing. Contestants must provide proof of acceptance to be eligible to earn a Category Prize, an Application Success Award, and/or the Grand Prize by emailing us at

All Round 2 contestants should read the App Innovation Contest FAQ - App Submission & Verification and watch the short video Submitting Your App to the Intel® AppUp℠ App Innovation Contest

If you don't submit your app to the AppUp store in time, and/or it's not approved, you won't be eligible for final judging. Check the submission requirements and give yourself plenty of time to get it in. We're working with Intel to have your apps go through the fast lane, but we can't offer miracles for late entries. The deadline for round 2 entries is November 21, 2012


What if I missed the Round 1 deadline?

Contestants who do not receive an Ultrabook in Round 1, or who do not meet the Round 1 deadline, are still encouraged to develop applications, write an article describing their application (make sure it's posted in AppInnovation subsection of the Ultrabooks section) and then, should they be accepted, submit them to Intel AppUp store. Round 2 Contestants will be eligible to receive an Application Success Award on providing proof that (i) they have submitted their application to Intel AppUp and that (ii) it has been accepted to be included in the AppUp store.

Can you throw me some links on getting started?


Can anyone enter?

As with any competition of this nature there are some restrictions. Employees at Intel, Microsoft, and CodeProject cannot enter, and laws in certain jurisdictions also restrict entrants. Please see the Terms and Conditions for a full list. Specifically, since a major component of this competition revolves around entrants receiving an Ultrabook, we've had to restrict entrants to the following countries: United States, Canada, India, Spain, Ireland, United Kingdom, Switzerland, Germany, Belgium, Denmark, Norway or Sweden. Yes, it sucks we can't open it to everyone because of various laws in different countries, but we had to make a call on whether it's better to offer it to a lot, but not all, of you, or none at all.

Do I have to write a full article with source code?

No, you don't need to provide a full article because we understand that (a) you may not have your code and article complete, and (b) you may be entering a commercial application that contains proprietary information. However, please note that at the conclusion of the competition those entries that do not fulfill the submission guidelines will be removed.

However, we love code. The more code you post in your article - snipets, tips, classes, or even full code - the better. Your priority in this competition is to get an app in the AppUp store, but if you can post a full article as well, then perfect.

How do I get a code signing certificate for my AppUp store entry?

Contestants chosen as Round 1 winners will be provided with a URL that allows them to get a certificate for free, compliments of Intel. You can use the certificates for anything you want.

Please note: There is currently an issue with the redirection from the Intel pages. ArchieCoder writes "When I was redirected from the Intel AppUp website to the Comodo form page, I was getting these 3 errors: Member not found, Unable to get property ‘Count’ of undefined or null reference, Unable to get property ‘ItemByName’ of undefined or null reference." ArchieCoder contines that he "put an "s" after http (so https://...) and it worked".

I received an Ultrabook and it's asking me for a Win8 key. Help?

There should be a skip option at the bottom of the screen where it asks for the product key.

Conditions of Entry | Current winners list

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