-> Identify the target customers, that you will be makeing your product for.
-> It will be a good idea to approach a few potential customers and have tips frm them on, what all new features they would like to have
-> Built in the flexibility to customized your prouct for the select few clients, and do mention about its customization features in the Product Display Session
-> Try to have some feature that's are not available in competitor's products.
-> With product related to "Employee Related Data". Do make sure that Data retrival speeds are up to the mark.
Do advertise about your produce thats the most imp part, there are alot of grate proucts out there, but what they lack is there, lack of avertisiment on right forums.
Don't wait for the customers, rather be pro-active in identifying the customers and walking to them.
What is the employee related data? With out knowing that can't suggest you.
Now days we have many erp for employee management.So, make your product should consists of existing management service and should have more advantages compared with others.
Hope it will be succeed.
Have a good day Sanjeev.
1) if you have enough fund to market it.
- in this case you can develop your website and do some SEO work and give some advertisement in other related websites like codeproject.
2) if you do not have enough fund.
- in this case you can create some evolution version of your software and once people will addict with your software they will definitely purchase it.
there can be more options with that all depend on your project fund and project size.