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I'm seeing an advertisement here on CodeProject for BlackBerry development.
Fact: Developers make more money on BlackBerry
Is there any truth to that statement? Is BlackBerry worth targeting?
I know there's a lot of opinions about BlackBerry in general but I'm looking to get and honest answer about the validity (or not) of this statement. (No prejudices please unless it's from actual BB development experience )
I think you also need to look at how Crackberry are doing as a company.
In the UK, their market share dropped from 19% to 7.9% last year, it has collapsed in the US, down to 1.6%
After the technical troubles they had last year, a lot of their fanatical market base dropped them and moved to alternatives. If they can't get it back, then it may not be worth targeting. Getting $50 per app rather than 50c sounds good, unless you sell one unit at $50, and 100,000 at 50c...
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Me think that there are (were) more in-house corporate/business developers that make more money for blackberries compared to other platforms, but there might be lot more developers for iPhone and Android and W8 but they make less money.
This is certainly true in income / app, since BlackBerry (BB) aims mostly on the business market. Also while there are not as many apps for the BB as for the iOS (or Android) for example, the percentage share of free apps compared to paid ons is supposed to be lower than on other platforms.
It seems like people using a BB are more willing to spend money for apps. But for me this seems somehow related to the fact that BB has been the phone for businesses, and in this region a dollar or more for a really useful app is considered a no-brainer.
I am also not sure if this statistic (income / app) will continue to be true with the declining market share of BB. Let's see where this is going ...
You are asking for truth in advertising.
Depending upon what "facts" you choose to include in your study, will have an impact on what your conclusions will be. From your perspective you may want to evaluate all your costs, but from the advertiser perspective that is not necessary.
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