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Globalization isn't always easy...
Earlier this year Microsoft changed an image of a woman with a green hat because the green hat apparently indicated prostitution in China or some such.
And then there's the aspirin package that had three images, the first was a man with a headache, in the second picture he took a pill and in the third picture he was happy again.
They shipped to Asia and the Middle East, but didn't sell very well...
Those countries read from right to left
Just like in the case of the green-hat image in China, some people think every other ethnic group made of idiots...
So Chinese people can't spot the difference between an insult and a innocent image, and Cree are so stupid that think Heinz deliberately insulting them...
"The only place where Success comes before Work is in the dictionary." Vidal Sassoon, 1928 - 2012
I've got an old book which is full of stories like that, its title is something like "Big business blunders in international marketing". A large section is devoteed to names and terminology. (Other sections discuss e.g. use of colors, the shape/size of containers, the use of humour in the ads etc.) It may be a little outdated now (it came out around 1980), but such stories tend to be rather long-lived, so I guess I will dig it up from the basement tonight!
One example that I rarely see mentioned outside Norway: Honda Fitta was marketed as "small on the outside, roomy inside. For your daily pleasure!" - "Fitta" means "the c**t" in Norwegian, which gives the marketing slogan a slightly unintended interpretation. (The car was soon renamed to Honda Jazz in the Nordic markets.)
Hi, No, I'm not suggesting you report it; it's hard for me to imagine an author of Pratchett's status and popularity (or, his fans) allowing the complete work to be read by Joe Maniac on YouTube ... the work is on Audible as a pay-for [^]. I'm just puzzled how this content has stayed up given the fact YouTube does police IP content.
«Where is the Life we have lost in living? Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?» T. S. Elliot