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At least this has forced Apple to be honest about how they view sheeple - they have to look pretty.
If you think this is the first time Apple thought about APPEARANCE, you haven't been paying attention. I don't say that in a bad way: most people like a good appearance. Men in suits are more admired than the guy in a t-shirt. A well manicured lawn is more appealing than weeds. A mansion is more desirable than a trailer. You get the idea.