|The writing in this mini-essay is intended to in no way reflect negatively upon the R/GA company, which is very innovative, and in no way to disparage their employee (?) Noel Billig, who wrote the blog entry quoted from here !
In fact R/GA maintains a great portal site for following cutting-edge (bleeding-edge ?) news/links in the arena of responsive-design for the web here:[^].
It was through that R/GA portal that I discovered Brad Frost's wonderful site, "This is Responsive" [^]: an amazing demonstration and explanation of excellent techniques (with source code) of many useful fit-any-form-factor-device UI designs. Most highly recommended !
But, let's cut to the chase:
What led me on this wild-goose-chase (reflected in the links and quotes that follow) was an R/GA technical blog by Noel Billig (undated, but must have been written in 2012): "The Turing Test of Feature Assessment [^].
The ... moxie, chutzpah, effrontery, grandiosity ... take your pick ... of Billig daring to claim inspiration for his concept from Alan Turing's famous seminal conceptual exploration of a test for the possible existence of "machine intelligence" in these words:
“If the results of an advanced system are indistinguishable from fake results, is it worth investing in the system in the first place? It’s my observation the brightest marketing minds struggle with this question every day. From cross-selling strategies to data-visualization, inspired creative and technical teams waste precious resources devising complex systems that perform no better than their mock counterparts.
How can agencies avoid falling into this trap? By applying this simple variant of the famous Turing Test:
If a neutral third party is unable to distinguish an advanced interaction from a static or randomly generated alternative, prefer the simpler solution or revisit your solution.”
The end of the blog being followed by an "Editor's Note" (editor: unknown) that reads: "In recognition of a long track record of creative insight, “The Turing Test of Feature Assessment” will hereafter be he referred to as simply “Noel’s Test."
Left me in a state of numb-awe at the self-ennobling internal culture of the R/GA company, and: amused.
That led to my remembering reading this from the Oxford Dictionaries' blog: Nick Cross, September 14, 2012: "From sock puppets to astroturfing: the language of online deception" [^].
And, from the same source: John W. List, June 22, 2012: "From CAPTCHA to morphogen: how Alan Turing has influenced modern English" [^].
Which led me to think: how could I write a CP Lounge Post that will be really annoying to many, if not most, but of passing interest to a very few.
Just kidding: as Rick says, in a toast to Ilsa in "Casablanca:" "here's looking at you, kid."
If you haven't read Turing's original, 1950, article, which has been one of the most influential "prime movers" in technology, and computation, in the last century, I think you'll find it a damn fine banquet of ideas expressed in (unexpectedly) simple language: [^].
Marketing-Deception-Hype: Real vs. Simulated mixed martial arts: "who's on first ?;" timeless ideas painted with a new set of (for a while) brilliant buzzwords:
Oh yeah, baby: "Like a one-eyed cat peepin' in a sea-food store [^].
What it is.
"Takuan Sōhō died in Edo (present-day Tokyo) in December of 1645. At the moment before his death, Takuan painted the Chinese character 'meng' ("dream"), laid down his brush and died."