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Deost Underwear from the Seiren company in Japan [^] will be the next viral meme to metastasize world-wide: I am absolutely certain.
Surely, the YouTube videos are being made, as I write this, showing on a split-screen the effect (in a crowded movie-theater, at two different screening times) of the same man prone to spontaneous eructations: in one screening with standard underwear; and, in the other screening, wearing Deost flatulence-suppression underwear.
The two different visceral reactions of the audience sitting near the man, as his ... uhhh ... "nether voice speaks," will be more convincing than any scientific proof. The videos will certainly go viral.
I am certain the high moral standards of the Seiren company will preclude their launching a secret media campaign to discredit Psy, of Gangnam fame, in which it will be implied that Psy's horsey-horsey signature dance-move is caused by chronic flatulence.
On the other hand, if Psy should become "yesterday's meme gone stale," I would not rule out a multi-million Yen or Won celebrity endorsement by Psy of the Seiren Deost underwear line, complete with a heart-rending YouTube video in which he tearfully confesses the condition he has spent his life trying to hide, out of shame (which will also go viral, and cause thousands of women and men to offer to marry him).
Disclaimer: I have no connection with the Seiren company; and, I have never danced the horsey-horsey Gangnam Style at either trot or gallop.
Hi Jorgen, The "fun" (I would prefer to call it "satisfaction"), is in getting some spot-on feedback, appropriately, for a piece of satire, in what I interpret as an in an empathic mocking form, and acting on it, so that a small piece of ephemeral writing by a Lounge Lizard ... as significant, in the long-term, as one of the average mattress' twenty-million bed-mites, each of whom takes a crap every hour ... is "tighter."
From such crumbs, of good natured sporting jest, I make ... a meal: such is my degree of desperation