Search engine optimization (SEO) is the process of providing the quality of traffic to a web site from any search engines through “natural” (“organic” or “algorithmic”) search results.
Search engine optimization is a process, it involves editing it’s content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
You r slightly mistakes can do impact on the search relevance your site’s content and hence miss out on the traffic that you should be receiving.
Mistakes can be:
- Multiple URLs on a site leading to the same content
- Broken links from a page
- Poorly chose titles
- Descriptions of the pages
- Large amounts of viewstate
- Invalid markup
- Flash website without HTML
– Images for Headlines
Microsoft introduced new tool for the search engine optimization called IIS Search Engine Optimization Toolkit. It helps to improve their web site’s relevance in search results by recommending how to make the site content more search engine friendly.
This Toolkit includes following modules-
- Site Analysis module
- Robots Exclusion module
– Sitemaps and Site indexes module
It contents following silent features:
Site Analysis Features
o Fully featured crawl engine named ‘iisbot’
o Configurable number of concurrent requests to allow users to crawl their Web site without incurring additional processing. This can be configured from 1 to 16 concurrent requests.
o Support for Robots.txt, allowing you to customize the locations where the iisbot should analyze and which locations should be ignored.
o Support for Sitemap files allowing you to specify additional locations to be analyzed.
o Support for overriding ‘noindex’ and ‘nofollow’ metatags to allow you to analyze pages to help improve customer experience even when search engines will not process them.
o Configurable limits for analysis, maximum number of URLs to download, and maximum number of kilobytes to download per URL.
o Configurable options for including content from only your directories or the entire site and sub domains.
o View detailed summary of Web site analysis results through a rich dashboard
o Feature rich Query Builder interface exposing large amounts of data
o Quick access to common tasks
o Display of detailed information for each URL
o View detailed route analysis showing unique routes to better understand the way search engines reach your content
Robots Exclusion Features
o Display of robots content in a friendly user interface
o Support for filtering, grouping, and sorting
o Ability to add ‘disallow’ and ‘allow’ paths using a physical view of your Web site
o Ability to add ‘disallow’ and ‘allow’ paths using a logical view of your Web site from the result of site analysis processing
o Ability to add sitemap locations
Sitemap and Sitemap Index Features
o Display of sitemaps and sitemap index files in a simple user interface
o Support for grouping and sorting
o Ability to add/edit/remove sitemap and sitemap index files
o Ability to add new URL’s to sitemap and sitemap index files using a physical view of your Web site
o Ability to add new URL’s to sitemap and sitemap index files using a logical view of your Web site from the result of site analysis processing
o Ability to register a sitemap or sitemap index into the robots exclusion file