ASP.NET

///////////////////////////////////////////////////////////////////////////////
//  run_DisplayAdvertising_Vertical
//  External run function that plays and rewinds over and over
///////////////////////////////////////////////////////////////////////////////
function run_DisplayAdvertising_Vertical(obj, cH, vH, cC, vT, eT) {
    if (cC > 0)
    {
        var fsHeight = parseInt(cH - vH);
        var fsRewind = parseInt(vT / cC);
        for (var i = 0; i < cC-1; i++)
        {
            $(obj).delay(vT).animate({
                top: '-=' + vH
            }, eT, "linear", function () {
                //Animate Complete             
                var fsPosition = parseInt($(obj).css("top"));
                if (fsPosition == -fsHeight) {
                    $(obj).delay(vT).animate({
                        top: '0px'
                    }, fsRewind, "linear", function () {
                        // rewind complete, run the Display Ad again
                        run_DisplayAdvertising_Horizontal(obj, cH, vH, cC, vT, eT);
 
                    });
                }
            });            
        }       
    }
}

<%@ Application Codebehind="Global.asax.cs" Inherits="WebApplication4.Global" Language="C#" %>