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laurelanne26-Feb-15 4:12
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Hi, I'm not an IT expert so I would be the wrong person to give you any technical advice, but I do have a beauty shop and have successfully created an online business Smile | :)

Currently I am selling around 40% of my products online and that number is increasing month by month. I wasn't always successful with my webshop though, I failed quite badly on my first try. At first I had problems with my webhost, didn't really have a very good website and didn't rank very high on search engines so my shop just wasn't generating enough visitors. So after about one year I decided to take my online shop down and give it a completely new try.

The second attempt worked much better. Looking back, one of the simplest but most important factors was that I did an extrensive keyword research and managed to register a domain name on here that exactly matched one of the most frequent search terms for my product line. Another factor that was really important on being successful online is knowing your audience. I decided to contact my loyal regular customers, told them about my project building an online shop and asked them what they would like to see included in it. What I found is that I had to keep the shop and the website design neat, simple and easy to navigate. I also only included around 10% of my most popular products in the store into the webshop in order to keep it simple and managable.

I'm aware that you are working in a very different field, but maybe you will find some of my experience useful. As for getting found in search engines, I would suggest you to focus on a maximum of 5 or 6 frequently used search terms in your field and try getting a matching domain name beacuse they tend to rank almost automatically on search engines.

Also being stationed in Moscow it would be better to focus on the Russian market since from my experience most clients like to hire a local company. And since Moscow is a huge city with over 12 million inhabitants, you have a huge potential customer base in Moscow alone.

Hope you find some of the advice useful, eventhough I can't give you any IT and web dev specific advice Smile | :)
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