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Facebook Tops the List of Least-Trusted Tech Companies

Facebook is by far the company consumers trust least with their personal data, followed by Amazon and Twitter tying for a very distant second. Uber and Google round out the top five.

December 24, 2018
The Why Axis Facebook Loses Public Trust

Last week, the latest in a long string of Facebook privacy scandals came to light: According to a report in The New York Times, the company skirted its own privacy rules to give more than 150 companies, including Microsoft, Amazon, Netflix, and Spotify, special privileges to its users' data.

The Why Axis Bug This came days after disclosure of a bug exposing up to 6.8 million users' private photos to third-party app developers. These are only the two most recent controversies surrounding the social giant, which has come under fire time and again since the 2016 election for everything from the Cambridge Analytica data scandal to high-profile security breaches.

According to a December survey of 1,000 people conducted earlier this month by research company Toluna, 40 percent of respondents said they trust Facebook the least with their personal information. That deep mistrust stems not only from the various data leaks and privacy fiascos but also from revelations of how the company and its top executives, Mark Zuckeberg and Sheryl Sandberg, have handled those crises.

Facebook is by far the most mistrusted tech company, according to Toluna's survey. Twitter and Amazon are tied for second, each with 8 percent of respondents saying they trust the respective companies least with their data.

Uber, with its own string of executive drama and shady programs now overshadowed by the tribulations of Facebook and the like, came in fourth at 7 percent. Lyft came in at 6 percent.

Google also garnered 6 percent of the mistrust vote on the heels of its slew of data and privacy-related controversies, as well as employee protests on a number of issues that culminated in Google CEO Sundar Pichai testifying before Congress this month. We'd bet on Google being higher on the list of least trusted tech companies a year from now.

Rounding out the list are Apple and Snap at 4 percent, Microsoft at 2 percent, and Netflix and Tesla each at 1 percent.

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About Rob Marvin

Associate Features Editor

Rob Marvin is PCMag's Associate Features Editor. He writes features, news, and trend stories on all manner of emerging technologies. Beats include: startups, business and venture capital, blockchain and cryptocurrencies, AI, augmented and virtual reality, IoT and automation, legal cannabis tech, social media, streaming, security, mobile commerce, M&A, and entertainment. Rob was previously Assistant Editor and Associate Editor in PCMag's Business section. Prior to that, he served as an editor at SD Times. He graduated from Syracuse University's S.I. Newhouse School of Public Communications. You can also find his business and tech coverage on Entrepreneur and Fox Business. Rob is also an unabashed nerd who does occasional entertainment writing for Geek.com on movies, TV, and culture. Once a year you can find him on a couch with friends marathoning The Lord of the Rings trilogy--extended editions. Follow Rob on Twitter at @rjmarvin1.

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