You have to
unpivot[
^] data ;)
DECLARE @tmp TABLE(Name INT, Email INT, MobileNo INT)
INSERT INTO @tmp(Name, Email, MobileNo)
VALUES(1, 0, 1)
SELECT FieldName, IsValid
FROM @tmp AS Pvt
UNPIVOT(IsValid FOR FieldName IN (Name, Email, MobileNo)) AS UnPvt