If you can't get it working in a normal way, you can use this as a last resort:
-- Disable Constraints at DB level
EXEC sp_MSForEachTable 'ALTER TABLE ? NOCHECK CONSTRAINT ALL'
GO
DELETE FROM ApplicationUser
GO
-- Enable Constraints at DB level
EXEC sp_MSForEachTable 'ALTER TABLE ? CHECK CONSTRAINT ALL'
GO
The example shown is for use in SQL Server Management Studio.