SSE broadcasts to all open connections. Include your group in your JSON stream and do the group check in the javascript.
Note : This is not a secure method, do not use sensitive data this way, since everyone gets every single message, it'll only be handled by your javascript differently.
Example :
Server-Side C#
string JSON = "data: {'IntendedFor' = 'AdminClerks', 'Message' = 'You\'ve got a server event'}";
Response.Write(JSON+'\n\n');
Response.Flush();
Client HTML
<input id='myGroup' type='hidden' value='AdminClerk' />
Client Javascript
var myGroup = document.GetElementById('myGroup').value;
var source = new EventSource('<insert url="" here="">');
source.onmessage = function (e) {
var myJSONResponse = JSON.parse(e.data);
if (myJSONResponse.IntendedFor == myGroup)
alert("You've got a server event");
}