Following should help you out:
How To Play SWF File In Asp.Net[
^]
How to Play .swf file in ASP.NET[
^]
Something like:
<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,19,0"
width="600" height="500">
<param name="movie" value='video/<%#Eval("videos")%>' />
<param name="quality" value="high" />
<embed src="<% =swfFileName%>" quality="high" pluginspage="http://www.macromedia.com/go/getflashplayer"
type="application/x-shockwave-flash" width="700px" height="550px"
</embed>
</object>