I know it's a little bit late, but you can't believe how long I spent looking for such a solution, most of the other related posts mentioned that it's "NOT POSSIBLE", so thanks a lot Gregory for posting this.
It worked perfectly with me, by adding the following code:
Private Sub CRV_ClickPage(ByVal sender As System.Object, ByVal e As CrystalDecisions.Windows.Forms.PageMouseEventArgs) Handles CRV.ClickPage
If e.ObjectInfo.Name = "vouCode" Then
Dim frmToLoad As New Services
will return the IFieldObject name, and
will return it's text.