How to Use a WCF Service without Adding a Service Reference or Proxy

<?xml version="1.0"?>
<!--
  For more information on how to configure your ASP.NET application, please visit
  http://go.microsoft.com/fwlink/?LinkId=169433
  -->
<configuration>
  <connectionStrings>
    <add name="ApplicationServices" connectionString="data source=.\SQLEXPRESS;Integrated Security=SSPI;AttachDBFilename=|DataDirectory|\aspnetdb.mdf;User Instance=true" providerName="System.Data.SqlClient"/>
  </connectionStrings>
  <system.web>
    <compilation debug="true" targetFramework="4.0"/>
    <authentication mode="Forms">
      <forms loginUrl="~/Account/Login.aspx" timeout="2880"/>
    </authentication>
    <membership>
      <providers>
        <clear/>
        <add name="AspNetSqlMembershipProvider" type="System.Web.Security.SqlMembershipProvider" connectionStringName="ApplicationServices" enablePasswordRetrieval="false" enablePasswordReset="true" requiresQuestionAndAnswer="false" requiresUniqueEmail="false" maxInvalidPasswordAttempts="5" minRequiredPasswordLength="6" minRequiredNonalphanumericCharacters="0" passwordAttemptWindow="10" applicationName="/"/>
      </providers>
    </membership>
    <profile>
      <providers>
        <clear/>
        <add name="AspNetSqlProfileProvider" type="System.Web.Profile.SqlProfileProvider" connectionStringName="ApplicationServices" applicationName="/"/>
      </providers>
    </profile>
    <roleManager enabled="false">
      <providers>
        <clear/>
        <add name="AspNetSqlRoleProvider" type="System.Web.Security.SqlRoleProvider" connectionStringName="ApplicationServices" applicationName="/"/>
        <add name="AspNetWindowsTokenRoleProvider" type="System.Web.Security.WindowsTokenRoleProvider" applicationName="/"/>
      </providers>
    </roleManager>
  </system.web>
  <system.webServer>
    <modules runAllManagedModulesForAllRequests="true"/>
  </system.webServer>
  <system.serviceModel>
    <bindings>
      <basicHttpBinding>
        <binding name="BasicHttpBinding_IService1" closeTimeout="00:01:00"
            openTimeout="00:01:00" receiveTimeout="00:10:00" sendTimeout="00:01:00"
            allowCookies="false" bypassProxyOnLocal="false" hostNameComparisonMode="StrongWildcard"
            maxBufferSize="65536" maxBufferPoolSize="524288" maxReceivedMessageSize="65536"
            messageEncoding="Text" textEncoding="utf-8" transferMode="Buffered"
            useDefaultWebProxy="true">
          <readerQuotas maxDepth="32" maxStringContentLength="8192" maxArrayLength="16384"
              maxBytesPerRead="4096" maxNameTableCharCount="16384" />
          <security mode="None">
            <transport clientCredentialType="None" proxyCredentialType="None"
                realm="" />
            <message clientCredentialType="UserName" algorithmSuite="Default" />
          </security>
        </binding>
      </basicHttpBinding>
    </bindings>
    <client>
      <endpoint address="http://localhost/SampleService/Service.svc"
          binding="basicHttpBinding" bindingConfiguration="BasicHttpBinding_IService1"
          contract="SampleService.IService1" name="BasicHttpBinding_IService1" />
    </client>
  </system.serviceModel>
</configuration>