a study using a representative online sample of nearly 1000 people, ages 18 and older from across the US. The participants were chosen from a random survey panel and were required to have used a major search engine in the past month.
Well, at least they were very thorough.
– with all branding removed from both search engines. The test did not include ads or content in other parts of the page such as Bing’s Snapshot and Social Search panes and Google’s Knowledge Graph
It doesn't matter how good your product is, it's not very useful to compare it without the UX.
The redirect url www.bingiton.com is registered to MarkMonitor[^] which specialises in brand protection. I could understand what they are doing as part of a marketing exercise, but not as brand protection. If MS have not engaged them it is a bit poacher-turned-gamekeeper, if MS did then it's an odd move.