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The Windows 8* & Ultrabook™ App Innovation Contest

Quick FAQ

Can I enter a Windows Store app in the Windows AppStore?

This competition covers only the Intel AppUp store. If you wish to enter an app in the Windows store that's up to you, but there is no submission prize for getting an app in the Windows Store.

Do I have to provide source code?

No, but please see this note.

What sort of apps are you after?

Innovative, interesting apps that provide a new experience. An Ultrabook is more than a laptop. The more your app shows off this, the better your chances of winning.

More FAQs here

Get your Ultrabook enabled, Windows 8 Desktop app in the Intel AppUp® store for your chance at one of 300 Ultrabooks, fifty $1,000 cash prizes, seven $10,000 cash prizes and a grand prize of $20,000.

Round 2 submissions to the Intel AppUp store can be made November 1 - November 21, 2012.          Register

Please consult this FAQ for important information on the submission process

The first 50 approved AppUp submissions!

Congratulations to the following contestants who were the first to get their apps in the AppUp store. Congratulations!

Yani Ioannou David Carr Laurie Hedge Sarmaghi
Aaron McGrath Doug Mair Mike Capobianco Scott Trewin
Abhishek Nandy  Erik Putrycz Muhammad Shareef Sean Regan
Akshay Singh Febin John James Nilesh Dungarwal  Sébastien Lachance
Alexander Bell Florian Rappl Nirmit Kavaiya Simon Stevens
Amit Gajjar George Christopher Oliver Grahl Stephan Guenther
Anup Kumar Haresh Dave  Pratik Kothari Steve Vink
Bryan Brown Ivan Petrovic Ranjan Dailata  Suresh
Christoffer Jäll James Fitzgerald  Richard Vanner Tianyu Xie 
Claude Garrett Jovian Roshan D Timothy Corey
Cliff Mellangard Kishore Gaddam Rupam Das Vijay
Dan Funnell Kloverpoint Technologies Inc. Zubair Lawrence
David Auld Kurosh F. Sarah

What is the Challenge?

To get your Ultrabook enabled Windows 8 application into the Intel AppUp online store by December 1, 2012.

  • The first 50 successful AppUp store submissions will receive a $1,000 prize for getting their app in the AppUp store
  • All round 2 entrants are in the running for 1 of seven $10,000 cash prizes
  • The final winner gets the $20,000 grand prize
  • Every single entrant also goes in the fast lane for the app approval process.

That's a total prize package for the big winner of $31,000, plus additional promotion and visibility for you and your app, plus you are sent an Ultrabook!

Please be aware that it can take over a week from the time you submit your application to the time it appears on the AppUp store, hence the submission deadline of November 21.

What is the reward?

  • There are six  $10,000 prizes for Windows Desktop apps, and only one $10,000 prize for Windows Store apps.
  • There are 50 $1,000 prizes for the first 50 apps accepted into the AppUp store. Only Windows Desktop apps are accepted into the AppUp store
  • All apps that are created for this contest are eligible to be listed on the Microsoft Windows Store. Windows 8 Desktop apps must be first posted on the Intel AppUp Center to be eligible. More information on submitting to the Windows Store

What sort of applications are acceptable?

Almost anything. This is an Ultrabook competition so you need to ensure your application takes advantage of the new Ultrabook capabilities. If it's a Windows application then it will work, obviously, and if you accept cursor input then the touchscreen input will work out of the box, too. But we want more:

  • Make your app touch aware, not just touch enabled
  • or maybe integrate location data
  • or include smart connect support – have your apps respond to messages when the Ultrabook is sleeping
  • or maybe just go crazy with the sensors – tilt it, shake it, lift it or spin your Ultrabook around and have your app know what's going on. Great for game developers or those who just want to make a fun widget.

The more you show off what an Ultrabook can do, the more you demonstrate that an Ultrabook isn't your Dad's old, tired PC, the better your chances. Make your existing app engaging on an ultra-light, ultra-portable Ultrabook.

Read the Ultrabook Overview for Software Developers for more info on what an Ultrabook running Windows 8 can do.

Judging will be divided into 7 categories, with each category winner being awarded a $10,000 prize.

Windows 8 ("desktop") apps

  • Gaming
  • Entertainment
  • Productivity
  • Retail
  • Healthcare
  • Education

Windows 8 Store ("metro") apps

  • Total Innovation (i.e. show off what an Ultrabook can do no matter what category)

How do I enter?

First, Register! If you don't register you will not be eligible for the competition.

Second, complete your Windows 8 application, ensuring it showcases the Ultrabook, and submit it to the Intel AppUp store.

Round 2 submission window: November 1 - November 21, 2012 only. Please read the FAQ for important submission information.

Round 2 contestants will need to be completed and tested using the Ultrabook that they received from Round 1 in order to ensure the application works perfectly on the hardware, and then contestants must submit their final application to Intel AppUp for verification and publishing. Contestants must provide proof of acceptance to be eligible to earn a Category Prize, an Application Success Award, and/or the Grand Prize by emailing us at

All Round 2 contestants should read the App Innovation Contest FAQ - App Submission & Verification and watch the short video Submitting Your App to the Intel® AppUp℠ App Innovation Contest

If you don't submit your app to the AppUp store in time, and/or it's not approved, you won't be eligible for final judging. Check the submission requirements and give yourself plenty of time to get it in. We're working with Intel to have your apps go through the fast lane, but we can't offer miracles for late entries. The deadline for round 2 entries is November 21, 2012


What if I missed the Round 1 deadline?

Contestants who do not receive an Ultrabook in Round 1, or who do not meet the Round 1 deadline, are still encouraged to develop applications, write an article describing their application (make sure it's posted in AppInnovation subsection of the Ultrabooks section) and then, should they be accepted, submit them to Intel AppUp store. Round 2 Contestants will be eligible to receive an Application Success Award on providing proof that (i) they have submitted their application to Intel AppUp and that (ii) it has been accepted to be included in the AppUp store.

Can you throw me some links on getting started?


Can anyone enter?

As with any competition of this nature there are some restrictions. Employees at Intel, Microsoft, and CodeProject cannot enter, and laws in certain jurisdictions also restrict entrants. Please see the Terms and Conditions for a full list. Specifically, since a major component of this competition revolves around entrants receiving an Ultrabook, we've had to restrict entrants to the following countries: United States, Canada, India, Spain, Ireland, United Kingdom, Switzerland, Germany, Belgium, Denmark, Norway or Sweden. Yes, it sucks we can't open it to everyone because of various laws in different countries, but we had to make a call on whether it's better to offer it to a lot, but not all, of you, or none at all.

Do I have to write a full article with source code?

No, you don't need to provide a full article because we understand that (a) you may not have your code and article complete, and (b) you may be entering a commercial application that contains proprietary information. However, please note that at the conclusion of the competition those entries that do not fulfill the submission guidelines will be removed.

However, we love code. The more code you post in your article - snipets, tips, classes, or even full code - the better. Your priority in this competition is to get an app in the AppUp store, but if you can post a full article as well, then perfect.

How do I get a code signing certificate for my AppUp store entry?

Contestants chosen as Round 1 winners will be provided with a URL that allows them to get a certificate for free, compliments of Intel. You can use the certificates for anything you want.

Please note: There is currently an issue with the redirection from the Intel pages. ArchieCoder writes "When I was redirected from the Intel AppUp website to the Comodo form page, I was getting these 3 errors: Member not found, Unable to get property ‘Count’ of undefined or null reference, Unable to get property ‘ItemByName’ of undefined or null reference." ArchieCoder contines that he "put an "s" after http (so https://...) and it worked".

I received an Ultrabook and it's asking me for a Win8 key. Help?

There should be a skip option at the bottom of the screen where it asks for the product key.


These rules (and CodeProject® Terms of Use and CodeProject Contributors Agreement) govern the App Innovation Contest (the "contest") and set out the terms and conditions between CodeProject and its affiliates ("CodeProject" or "us/we") and each participant ("participant", "contestant", or "you"). A submission to this contest constitutes your acceptance of these Rules.

  1. How to Enter: CodeProject, with sponsorship by Intel Corporation, is offering the App Innovation Contest (the "Contest") and will award pre-release Ultrabook computers and other prizes based on the results of judging all valid entries against the criteria established in these Official Contest Rules (the "Rules").
    1. Round 1 Between September 24, 2012 and October 24, 2012 11:59:59 PM US Eastern Standard Time ("Round 1"), use whatever tools you have available to start creating a Windows 8 application that is enabled for Ultrabook. The application should showcase unique features of Ultrabook (e.g. touch-screen, gyroscope, accelerometer, etc.). Post an article in our Ultrabook section under "App Innovation Contest" describing the application you intend to submit in this contest. Your article can either include your application (with or without source), or a write up of your application (including code snippets) or, if you’re working on an existing application that you would prefer remain confidential, an explanation of your application that will allow us to judge whether or not you will meet the criteria to move to round 2.

      Applications and articles should fall into one of the following categories:

      Windows* 8 "Desktop" Applications Only:

      • Gaming
      • Entertainment
      • Productivity
      • Retail
      • Healthcare
      • Education

      Windows 8 Desktop or Windows 8 Store ("metro") Applications:

      • "Total Innovation" (open category)

      Contestant submissions will be evaluated against the judging criteria as soon as they are posted and an Ultrabook will be sent immediately to the first 300 Contestants who meet or exceed the judging criteria.

    2. Round 2 Winners from Round 1 should test and update their applications using the Ultrabook they received in order to ensure the application works perfectly on the hardware.

    Contestants must submit their final application to Intel AppUp for verification and publishing and provide proof of acceptance to be eligible to earn a Category Prize, an Application Success Award, and/or the Grand Prize.

    Contestants who do not receive an Ultrabook in Round 1, or who do not meet the Round 1 deadline, are still encouraged to develop applications, submit them to Intel AppUp and submit articles to CodeProject for judging. At CodeProject’s discretion, additional Ultrabooks may be awarded to Round 2 Contestants meriting recognition. Round 2 Contestants will be eligible to receive an Application Success Award on providing proof that (i) they have submitted their application to the Intel AppUp and that (ii) it has been accepted to be included in the AppUp.

    For all Contestants, the following proofs will be required to be eligible to win an Application Success Award, a Category Prize, or the Grand Prize:

    • Proof of "pass status" for Ultrabook enabling verification.
    • A screenshot of the application in the Intel AppUp store.

    Articles and all proofs of submission and acceptance to Intel AppUp must be received no later than November 21, 2012 11:59:59 PM US Eastern Standard Time for contestants to be eligible to win an Application Success Award, a Category Prize, or the Grand Prize. Acceptance of the application into AppUp will be verified by CodeProject judges before awarding any prizes. All entries must be submitted to in order to qualify.

  2. Eligibility: This contest is open to software development professionals & enthusiasts who are of the age of majority in their jurisdiction of residence and who are residents of the following countries: United States, Canada, India, Spain, Ireland, United Kingdom, Switzerland, Germany, Belgium, Denmark, Norway and Sweden.

    Residents of Quebec and of the following countries are ineligible to participate due to legal constraints: Cuba, Iran, Iraq, Libya, North Korea, Sudan, and Syria. All national and local laws and regulations of the contestant’s country of residence apply. Residents of countries under U.S. embargo are not eligible to enter. Employees, officers and representatives (and members of their immediate families and those living in the same household of each) of both CodeProject and Intel, its parents, subsidiaries and affiliated companies, advertising and promotion agencies and any company involved in the design, execution, production or judging of this promotion ("contest entities") are ineligible. Void where prohibited.

  3. Entry Requirements: Participants must follow the article format provided by CodeProject. Article submission must be in the English language. Participants must click on the "Register" link on the contest page to indicate they will be participating in the contest.
  4. Judging: Round 1 submissions will be judged by CodeProject judges throughout Round 1, but no later than October 24, 2012. Round 2 submissions will be judged by CodeProject judges on December 1, 2012 and Category Winners, Application Success Award recipients, and the Grand Prize winner will be determined at that time. Prizes will be awarded based on how tightly an entry adheres to the conditions of entry, including:
    • how effectively the application demonstrates the unique features of Ultrabook;
    • how effectively the application demonstrates innovation, user experience value and new usage models;
    • how well the application fits into the defined categories of the contest;
    • how effectively the submitted article describes the proposed application and encourages feedback or additional competitive submissions, and
    • whether the contestant met the requirements for Intel AppUp submission.

    In addition, the votes and comments each submission receives on CodeProject website will be taken into account. Judges decisions are final. You may withdraw your submission at any time by notifying CodeProject. If a submission is withdrawn your right to win a prize is terminated.

  5. Ownership and Publicity: Neither CodeProject nor Intel claim ownership of your submission to the contest (please see the "Ownership" item in CodeProject Contributors Agreement); but by submitting an entry, you grant CodeProject, its affiliated companies and necessary sub-licensees a worldwide, perpetual, royalty-free, irrevocable, non-exclusive, fully assignable and transferable right and license, to edit, adapt, translate, reformat your Work, to post your Work (eg. publish, display, perform, digitally perform) anywhere on our Site, to do what CodeProject feels it needs to do to manage and update the Site, to make and maintain back-up and archival copies, and to make your Work available to End Users in accordance with this Agreement and the specific EULA that you specify.

  6. Participant Warrants: By submitting an entry you warrant that your submission:
    • is a new application or a new version of an application and has not published by any other app store within the last six (6) months.
    • does not contain any content that infringes on any third party Intellectual Property (IP) rights, and that you own or otherwise have all rights necessary for the submission including any and all IP rights.
    • does not disclose any information which would constitute a violation of a confidentiality obligation;
    • does not contain any viruses, worms, spyware, or other components or instructions that are malicious, deceptive, or designed to limit or harm the functionality of a computer.

  7. Prizes:
    • A maximum of 300 contestants will be awarded a pre-release Ultrabook (provided by Intel). Acceptance of a separate agreement will be required to be eligible for this award. The approximate value of pre-release Ultrabook is one thousand four hundred and ninety nine US dollars ($1499).
    • A cash prize of ten thousand US dollars ($10,000) will be awarded to the winner in each of the seven (7) application categories named in Section 1(a). Total Category Award prize value will be seventy thousand US dollars ($70,000). To be eligible to win a Category Award, contestants must have provided all proofs of submission and acceptance of their application into Intel AppUp.
    • A cash prize of one thousand US dollars ($1,000) will be awarded to the first 50 unique Contestants who submit their applications to and have their application accepted by Intel AppUp. A total of fifty thousand US dollars ($50,000) will be available for Application Success Awards.
    • A cash prize of twenty thousand US dollars ($20,000) will be granted to the Category Award winner with the single best application/article combination, as judged by CodeProject’s panel of judges.

    All winners will be notified via email. If after seven (7) days of the second notification to the winner no acknowledgement or response is received the prize is forfeited, and CodeProject will select another winner.

    Substitution or transfer of Prizes is not allowed, and Prizes may not be redeemed for cash. If a Prize becomes unavailable or is prohibited by law CodeProject may at its sole discretion award a substitute prize of equal or greater value. The winner accepts responsibility for all federal, state and local taxes and fees in connection with the prizes.

    Apart from prizes offered as part of the contest, no monetary compensation will be paid for any of your contest submissions. Intel and CodeProject are not responsible for contest entries not received due to lost, failed, delayed or interrupted connections or miscommunications, or other electronic malfunctions. Intel and CodeProject are not responsible for incorrect or inaccurate entry information, whether caused by you or any other persons or by any of the equipment or programming associated with or utilized in the contest.

  8. Warranties and Disclaimers: Neither CodeProject nor Intel provide any warranty on the prize, and winner should look solely to manufacturer for warranty. To the fullest extent allowable by law, CodeProject specifically disclaims any representations or warranties, express or implied, regarding the contest or the prizes including any implied warranty of merchantability or fitness for a particular purpose and implied warranties arising from course of dealing or course of performance.
  9. Release of Liability and Issues of Law: By participating, all entrants release CodeProject and Intel, their affiliates, partners, subsidiaries, officers, directors, agents, employees and all entities associated with the development and execution of this promotion from any and all liability with respect to and in any way arising from participating in this promotion, acceptance or use of prizes. Neither CodeProject nor Intel assume any responsibility for incorrect or inaccurate capture of entry information, technical malfunctions, human or technical error, lost, delayed or garbled data or transmissions, omission, interruption, deletion, defect or failures of any telephone or computer line or network, computer equipment, software or any combination thereof. Entry materials/data that have been tampered with or altered are void. If for any reason, in the opinion of CodeProject in its sole discretion, the contest is not capable of running as originally planned, or if the administration, security, fairness, integrity or the proper conduct of the contest is corrupted or adversely affected, including by reason of infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or any other causes beyond its control, CodeProject reserves its right to cancel, terminate, modify, amend, extend or suspend the contest including cancelling any method of entry, and select a winner from previously received eligible entries. CodeProject reserves its right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the contest or to be acting in violation of the Rules or otherwise in a disruptive manner. CodeProject reserves its right to seek remedies and damages to the fullest extent of the law for any attempts to deliberately damage the contest web site or to undermine the legitimate operation of this contest. CodeProject shall not be held responsible for any errors or negligence that may arise or occur in connection with the contest including any damage to an entrant's computer equipment, system, software or any combination thereof, as a result of their participation in this contest or from downloading any material from the contest website where applicable.
  10. Generally: CodeProject may make changes to these rules at any time without notice to you. Contributing to the contest or accepting prizes will constitute acceptance of the revised rules. These rules prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials.

    If, for reasons beyond CodeProject’s control (including, but not limited to, tampering or computer virus infection), the contest is not capable of running as originally planned, CodeProject, at its sole discretion but in consultation with Intel, reserves the right to cancel or modify the Contest, without liability. CodeProject will not be responsible for lost, late, misdirected, damaged, or illicit submissions, or for Internet, computer hardware and software, phone, and other technical errors, omissions malfunctions, and delays. Entries are void if they contain material typographical or other errors. All entrants agree to comply fully with each provision in these Rules. Any person attempting to defraud or in any way tamper with this contest and any person who does not comply with these Rules, will be ineligible for any prize(s) and may be prosecuted to the full extent of the law.

    For any feedback or questions regarding the contest or the prizes you can participate in the contest discussion forum.


GeneralRe: Can we revise app after succesful submission? Pin
Ranjan.D15-Nov-12 12:54
professionalRanjan.D15-Nov-12 12:54 
GeneralSubmit app in friend's AppHub account? Pin
Nisarg Shah15-Nov-12 2:14
Nisarg Shah15-Nov-12 2:14 
GeneralGPS Accuracy Issue Pin
DaveAuld15-Nov-12 0:58
professionalDaveAuld15-Nov-12 0:58 
GeneralRe: GPS Accuracy Issue Pin
Yvan Rodrigues15-Nov-12 10:32
professionalYvan Rodrigues15-Nov-12 10:32 
GeneralRe: GPS Accuracy Issue Pin
DaveAuld15-Nov-12 10:58
professionalDaveAuld15-Nov-12 10:58 
AnswerRe: GPS Accuracy Issue Pin
Yvan Rodrigues29-Nov-12 5:43
professionalYvan Rodrigues29-Nov-12 5:43 
GeneralRe: GPS Accuracy Issue Pin
DaveAuld29-Nov-12 5:45
professionalDaveAuld29-Nov-12 5:45 
QuestionTo: Intel Team | Round 1 winner: Intel Notified. Pin
Kannan K R14-Nov-12 22:53
Kannan K R14-Nov-12 22:53 
Hi Intel Team,

As Chris said in "Ultrabook shipments: Nov 13 [modified]":

Nov 13: With the exception of a few in India and one in Germany, all have shipped.

Am I belongs to that few exception category?
I got the "Congratulation mail" on Oct 20 and I filled up shipment form next day itself, but still my article status shows:
Round 1 winner: Intel Notified.

As the final date is nearing, I'm not sure whether I'll be able to test my app in UB or not.

Please update me if you have any info. I'm in Delhi, India.
I'm even ready to collect that from Intel's Noida or Delhi locations
One more question can I submit my app without testing it on UB?


modified 17-Nov-12 0:36am.

QuestionRe: To: Intel Team | Round 1 winner: Intel Notified. Pin
Pushkar Singh14-Nov-12 23:46
professionalPushkar Singh14-Nov-12 23:46 
GeneralCan I submit more than one App Pin
Nilesh Dungarwal14-Nov-12 21:29
Nilesh Dungarwal14-Nov-12 21:29 
GeneralRe: Can I submit more than one App Pin
Chris Maunder18-Nov-12 14:49
cofounderChris Maunder18-Nov-12 14:49 
GeneralAppUp Sdk Pin
mopkrayz14-Nov-12 9:38
mopkrayz14-Nov-12 9:38 
GeneralRe: AppUp Sdk Pin
Praveen Kundurthy14-Nov-12 10:05
sponsorPraveen Kundurthy14-Nov-12 10:05 
GeneralRe: AppUp Sdk Pin
Mahendra India15-Nov-12 5:05
Mahendra India15-Nov-12 5:05 
GeneralRe: AppUp Sdk Pin
anirudhvarma16-Nov-12 2:23
anirudhvarma16-Nov-12 2:23 
GeneralRe: AppUp Sdk Pin
Praveen Kundurthy16-Nov-12 17:54
sponsorPraveen Kundurthy16-Nov-12 17:54 
GeneralRe: AppUp Sdk Pin
anirudhvarma16-Nov-12 19:15
anirudhvarma16-Nov-12 19:15 
Generalquery regarding app upload to microsoft app store Pin
sunder.tinwar13-Nov-12 22:18
professionalsunder.tinwar13-Nov-12 22:18 
GeneralRe: query regarding app upload to microsoft app store Pin
Chris Maunder14-Nov-12 1:11
cofounderChris Maunder14-Nov-12 1:11 
GeneralQuery regarding upload app to app store. Pin
sunder.tinwar13-Nov-12 21:54
professionalsunder.tinwar13-Nov-12 21:54 
GeneralRe: Query regarding upload app to app store. Pin
Chris Maunder14-Nov-12 1:12
cofounderChris Maunder14-Nov-12 1:12 
GeneralComodo callback verification Pin
Tianyu Xie13-Nov-12 7:16
Tianyu Xie13-Nov-12 7:16 
GeneralRe: Comodo callback verification Pin
Meghana S Rao13-Nov-12 12:56
Meghana S Rao13-Nov-12 12:56 
GeneralRe: Comodo callback verification Pin
linkedPIXEL14-Nov-12 12:40
linkedPIXEL14-Nov-12 12:40 
GeneralClarification about round two deadline? Pin
linkedPIXEL13-Nov-12 6:32
linkedPIXEL13-Nov-12 6:32 

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10 Sep - 1 Dec 2012