I do agree with Chris on this in the regard that PPC and SEO are just a potion of what is involved with a SEM campaign. It takes more than just those two elements to develop a strong campaign. Keep in mind that conversion tracking, optimization, and tweaking a campaign are all things to consider. Some aspects of digital marketing are not necessary for a SEM campaign.
CPM stands for Cost per Mille, where mille is latin for thousand, so "cost per thousand". It's the typical unit used when pricing display advertisements. If the CPM were $10 then that means each thousand ad impressions will cost $10.
Primarily my business is consulting, but lately I've developed an application that allows people to create their own HMI's (Human-Machine Interface). I really don't have a problem marketing that product since my customers are taking care of that for me...
The question I have however, is that in the course of creating this product there are a couple of libraries that would be really useful to other developers. I've put in a lot of time into these libraries so I don't want to give them away, but I'm planning on making them cheap enough for casual developers to get. I really don't have the means to join an affiliate or advertising network, or anybody to develop the advertisements. There are a couple communities like CP, but as far as I can tell, CP has the biggest online community for developers. CP also does not allow me to make an article about how to use the library, so I really can't do that.
How would you suggest a cost-effective way of getting the word out about these libraries? If CP had an article section that I had to pay to post an article in I would jump on that in a minute, but it doesn't exist. CP has a section for sponsor articles, but I can't see any way to become a sponsor. I'm also not sure if it would be "kosher" to post in the forum about the product and offer it free to a few developers with the stipulation that if they liked it to write a review. I've been developing for 20 years, but this is the first foray into marketing my creations, any advice is appreciated!
Our company has just developed two business computing software, which are quite innovative, and there are few similar tools on the market. The target customers involve any person including both business users or technicians for complex data process.
Could anyone give some suggestions about how to enter international market?
Meet some people who already using similar products such as office manager or CEO and ask for an appointment for demo of your application. In this meeting explain what are your special things aquinted in that software and how different your service and software are. Do not miss how you can help then in migrating other software to your software. Then you can open up.
Use Google to show in top ranked using similar keywords. Offer trial periods etc.
It depends on the product, and how many you need to sell in that market to break even or produce a profit, and then consider market demand in that country.
EMS, they make database manager software does a good job, and is Russian, but sure looks like a US company, you might want to copy what they did, or else consider putting a boot on the ground in that country, to generate interest, create advertising campaigns, advertise on the radio, perhaps retail sales.
NOD32 is Czech, but has boots on the ground in San Diego, that runs the US website, creates advertising campaigns, handles licensing, etc. Expensive operation, but effective.
It depends on your product... who are you marketing to? If your product is targeted at the masses, certain things will work (such as social media), but if you're targeting a market such as military or government agencies, that wouldn't work at all. You'd have to advertise in ways that would appeal to them directly (military trade shows, ads in military related magazines/websites, etc.). So it really has to depend on your audience.
After you finish your project, what type of marketing do you use to make it popular?
...and by the way, if you're waiting until you're finished with a project to market it, you're already too late. Smart marketing starts while you're still working on the project, usually somewhat in the mid to early stages (some wait until the late stages but then you'll be limited in changes at that point). Why? You need to build hype AND get some immediate feedback from users as to what they would like to see your product do. How? They'll say "Cool! ...but does it also do this..." and you'll learn what it is they expect.
It depends on the type of the product you're about to release but I think it would be best if you can combine several marketing tools rather than using just one. In nowadays situation, social media would be the most efficient tool to spread the reputation of your product.
When trying to make your product or project popular, you have to ask yourself, to whom are you trying to cater your product to? Is it the masses in general? Or is it a more specific group of people? Usually a social networking and social media is a notably very helpful aid in creating traffic for your product. But different advertisements work for different different groups of people.
Yes its SEO...and social media now a days if you have time and patience for your results to come up. Otherwise we go with SEM i.e. search engine marketing which includes all the paid techniques to bring business. It includes PPC, CPC and more.
You need to discuss with the customer his exact requirements, down to the last detail. Then you need to estimate the time it will take for you to meet those requirements, not forgetting to include time needed for testing purposes. I have found writing unit tests takes almost as long as writing the code for the project. Then, depending on what you think your time is worth, you can come up with an estimate for the project. My advice would be to add an extra 25% on the estimate of time you think it will take, as I found it is always better to over estimate than the other way around.
When I was a coder, we worked on algorithms. Today, we memorize APIs for countless libraries — those libraries have the algorithms - Eric Allman
Well the best to do it is the one on one face to face conversation with your client. Never share or ask about the requirement and all on phone or video conferencing etc because you might can not get the exact requirement. Schedule a meeting and talk one to one with your client.