It depends on the product, and how many you need to sell in that market to break even or produce a profit, and then consider market demand in that country.
EMS, they make database manager software does a good job, and is Russian, but sure looks like a US company, you might want to copy what they did, or else consider putting a boot on the ground in that country, to generate interest, create advertising campaigns, advertise on the radio, perhaps retail sales.
NOD32 is Czech, but has boots on the ground in San Diego, that runs the US website, creates advertising campaigns, handles licensing, etc. Expensive operation, but effective.
It depends on your product... who are you marketing to? If your product is targeted at the masses, certain things will work (such as social media), but if you're targeting a market such as military or government agencies, that wouldn't work at all. You'd have to advertise in ways that would appeal to them directly (military trade shows, ads in military related magazines/websites, etc.). So it really has to depend on your audience.
After you finish your project, what type of marketing do you use to make it popular?
...and by the way, if you're waiting until you're finished with a project to market it, you're already too late. Smart marketing starts while you're still working on the project, usually somewhat in the mid to early stages (some wait until the late stages but then you'll be limited in changes at that point). Why? You need to build hype AND get some immediate feedback from users as to what they would like to see your product do. How? They'll say "Cool! ...but does it also do this..." and you'll learn what it is they expect.
It depends on the type of the product you're about to release but I think it would be best if you can combine several marketing tools rather than using just one. In nowadays situation, social media would be the most efficient tool to spread the reputation of your product.
When trying to make your product or project popular, you have to ask yourself, to whom are you trying to cater your product to? Is it the masses in general? Or is it a more specific group of people? Usually a social networking and social media is a notably very helpful aid in creating traffic for your product. But different advertisements work for different different groups of people.
Yes its SEO...and social media now a days if you have time and patience for your results to come up. Otherwise we go with SEM i.e. search engine marketing which includes all the paid techniques to bring business. It includes PPC, CPC and more.
You need to discuss with the customer his exact requirements, down to the last detail. Then you need to estimate the time it will take for you to meet those requirements, not forgetting to include time needed for testing purposes. I have found writing unit tests takes almost as long as writing the code for the project. Then, depending on what you think your time is worth, you can come up with an estimate for the project. My advice would be to add an extra 25% on the estimate of time you think it will take, as I found it is always better to over estimate than the other way around.
When I was a coder, we worked on algorithms. Today, we memorize APIs for countless libraries — those libraries have the algorithms - Eric Allman
Well the best to do it is the one on one face to face conversation with your client. Never share or ask about the requirement and all on phone or video conferencing etc because you might can not get the exact requirement. Schedule a meeting and talk one to one with your client.
Salespeople. They call potential clients, telling how awesome the product is, and, that we're offering a rebate this month.
Mukund Thakker wrote:
How do you estimate/analyze the requirement of the client?
Estimate and analyzing are two different steps. First you guess, based on the general information that the client puts forward. Then you'll have to analyze each bit; create a data-model if required, make sure that you understand the client (lists of definitions help here), understand what needs to be built and what the constraints of it's platform will be (requirements), specs[^], we collect and verify user-stories..
This process needs some one who having a good experience in its field. Approach to your client with some really good presentation of your work. Make your client understand your things in a polite way. Keep good attitude in front of them.
I'm working on a product and now that it's nearing completion, I'm starting to worry about copyright and trademark.
I see the two all the time but have little to no knowledge of them.
Copyright is the rights to distribute the product, so putting copyright on the product will prevent illegal distribution, right? (Prevent or allow me to sue them I mean)
Trademark is used to reserve the use of a name/image (according to wikipedia).
So putting a Trademark on the product name will protect it from use by others.
My two questions are:
If I Copyright a product, do I also need to Trademark it's name to prevent others from using it?
Can a Trademarked software product name be used in something completely unrelated such as a play?