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NewsWSO2 Executives Will Discuss API Optimization, Methodology and Architectural Best Practices at the API Strategy and Practice Conference Pin
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WSO2 CTO Paul Fremantle will deliver a keynote on the contextual API experience; WSO2 Vice President of Technology Evangelism Chris Haddad will speak at two sessions

Palo Alto, CA – October 25, 2012 – WSO2 today announced that WSO2 Co-founder and CTO Paul Fremantle will deliver a keynote presentation on “Strategies to Deliver a Contextual API Experience” at the API Strategy and Practice Conference. Additionally, WSO2 Vice President of Technology Evangelism Chris Haddad will present a session on API strategy and join other API infrastructure providers in a panel discussion on today’s solutions for API management ( WSO2 is a Gold Sponsor of the API Strategy and Practice Conference (, which will run November 1-2, 2012 at Westin Grand Central in New York, NY.

Keynote: Strategies to Deliver a Contextual API Experience

In his keynote, “Strategies to Deliver a Contextual API Experience,” Paul Fremantle will explore how a contextual API can converge locations, behaviors, preferences, and relationships to expose a personalized interaction channel and increase consumer engagement. Paul also will examine how digital business and API strategies are evolving to embrace the long tail, power social commerce, and create a pull economy. Additionally, he will dig into how econometrics and analytics guide long tail delivery, as well as API design ( guidelines to extend the reach of social commerce. Finally, Paul will discuss how context awareness and personalization create a pull economy. The keynote will run 3:50-4:10 p.m. on November 12, 2012.

Paul Fremantle is WSO2 co-founder and CTO, vice president of the Apache Software Foundation Synapse Project, and co-chair of the OASIS Web Services Reliable eXchange Technical Committee. Recognized by InfoWorld as a Top 25 CTO, Paul has played a pioneering role in open source development, beginning with the original Apache SOAP. In addition to publishing numerous articles, Paul has authored two books, “Building Web Services in Java, 2nd Edition” and “The XML Files.”

Presentation: Adopting a Successful API Product Mindset

To successfully deliver and evolve APIs, organizations must build an API strategy that incorporates digital business best practices and an agile architecture. In his “Adopt a Successful API Product Mindset” session, Chris Haddad will explore how API design influences API adoption. He also will examine where API governance and lifecycle management intersects with service-oriented architecture (SOA) governance ( Additionally, Chris will discuss how to avoid the "new today, legacy tomorrow" API trap. The session is part of the event’s “API Lifecycle, Methodology and Architecture” track, which runs from 1:30-3:00 p.m. on November 2, 2012.

Chris Haddad is WSO2 vice president of technology evangelism. He works closely with developers, architects, and C-level executives to increase WSO2 technology adoption, improve the middleware platform, and maximize customer value. Prior to joining WSO2, Chris led research teams as a research vice president at the Burton Group and Gartner advising Fortune 500 enterprise organizations and technology infrastructure vendors.

Panel: API Infrastructure Providers

Today, APIs rely on third-party systems, software and services to operate. The “API Infrastructure Providers” panel will bring together API infrastructure providers to examine various offerings on the market today. In this panel, Chris Haddad will discuss the capabilities of, and real-world customer experiences with WSO2 API Manager (, the first comprehensive open source API management product.

Leading the panel will be moderator Kin Lane, founder of API Evangelist, who specializes in API best practices, focusing on helping application developers understand what is possible with mobile and Web application development using APIs. In addition to Chris Haddad, panelists will include:
* Steve Willmott, CEO of 3Scale
* Evgeny Popov, co-founder and CEO of APIphany
* Paul Masden, senior technical architect at Ping Identity
* Andy Thurai, chief architect and group CTO – ASIP at Intel, SOA Software
* Mark O'Neill, co-founder and CTO of Vordel

The panel session will run from 5:10-5:50 p.m. on November 1, 2012.

About API Strategy and Practice

The API Strategy and Practice Conference is a vendor-neutral and community supported API industry conference. The event gathers leading API technologists, strategists and technology providers to share valuable hands-on knowledge of API strategy and technology. The conference also enables new audiences to understand the API space and start API journeys, and provides an opportunity for API providers to showcase their APIs to build traction. Complete details are available at

About WSO2

WSO2 is the lean enterprise middleware company. It delivers the only complete open source enterprise SOA middleware stack purpose-built as an integrated platform to support today’s heterogeneous enterprise environments—internally and in the cloud. WSO2’s service and support team is led by technical experts who have proven success in deploying enterprise SOAs and contribute to the technology standards that enable them. For more information, visit, or check out the WSO2 community on the WSO2 Blog (, Twitter, LinkedIn, Facebook, and FriendFeed.

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