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NewsAdfonic Ignites Rapid Response of Mobile Ad Buying Platform with Aerospike Real-Time NoSQL Database Pin
andrew.kinetic5-Dec-12 9:36
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New case study and NoSQL Roadshow presentation examine how Adfonic processes 100 billion ad impressions each month with Aerospike to determine the best mobile ad placements

Mountain View, CA – December 5, 2012 – The need to reach millions of mobile users with the right ad at the right time is upping the ante for scale and speed. No one understands that better than Adfonic. The company’s mobile advertising buying platform gives advertisers and agencies access to global mobile Web and application inventory through a single buying point. A new case study examines how Adfonic relies on the Aerospike real-time NoSQL database to process more than 100 billion global ad impressions per month across nearly 250 million unique mobile users. The full Adfonic case study is available at:

The Adfonic mobile ad buying platform enables customers to run performance, rich media and video ad campaigns across a wide range of inventory sources to drive direct responses, increase consumer engagement, and build brand awareness. Aerospike works with Adfonic’s Madison mobile demand-side platform (DSP), which uses real-time bidding to enable mobile ad inventory to be bought and sold on a per-impression basis, via a programmatic instantaneous auction.

Adfonic Case Study
The new case study examines the business and technology factors that led the company to choose Aerospike. It also reviews how Adfonic has deployed Aerospike clusters in its hub and three data centers to bring data closer to customers and ensure 100% uptime. Key benefits that Adfonic has realized with Aerospike include:
• Helps enable real-time processing of more than 100 billion mobile ad impressions each month.
• Reliably responds to queries within 5 milliseconds, while handling 100,000 queries per second.
• Supports time-to-live (TTL) values by automatically deleting expired data to maximize database efficiency and performance.
• Enables real-time replication and rapid synchronization between Adfonic’s hub and three data centers across the US and Europe.
• Ensures continuity and availability even if one data center experiences a failure.

NoSQL Roadshow Presentation
Wes Biggs, Adfonic co-founder and CTO, and Brian Bulkowski, Aerospike founder and CTO, will be featured speakers at the NoSQL London Roadshow being held December 6, 2012, at the Crowne Plaza London. Mr. Biggs will present the case study and discuss best practices in his session entitled, “Choosing the Right Database to Move Big Data in Real-Time.” Mr. Bulkowski will speak on “Aerospike: Breaking the Predictable Performance Barrier.” For more information, visit

“Aerospike designed its database with our advertising use case in mind, which means we can set the database running and know that it’s going to do its job,” said Wes Biggs, Adfonic co-founder and CTO. “We like the kind of guarantees that Aerospike provides, and we have been pleasantly surprised that the database does everything Aerospike said it does. This is why we trust that Aerospike will be a valued partner for years to come.”

“As one of the world’s innovators in tailoring advertising solutions for the opportunities and demands of mobile advertising, Adfonic recognizes the value of using technology that is optimized for real-time marketing,” said Brian Bulkowski, Aerospike founder and CTO. “We are thrilled by Adfonic’s success in using our Aerospike database to expand the reach of brands and marketers with the growing ranks of mobile users worldwide through the predictable, real-time delivery of relevant ads.”

About Adfonic
Adfonic is a mobile advertising buying platform that gives advertisers and agencies access to global mobile Web and app inventory through a single buying point. Adfonic’s customers can run performance, rich media and video ad campaigns across a wide range of inventory sources to drive direct response, increase consumer engagement, and build brand awareness. Through Adfonic, advertisers and agencies benefit from access to over 100 billion monthly impressions. Their campaigns are also powered by pioneering technology, big data and smart algorithms, which optimize performance and drive the best results. Adfonic is headquartered in London with further operations in New York, Paris, Madrid, Munich, San Francisco and Singapore. To learn more, visit or

About Aerospike
Aerospike, Inc. offers the only real-time NoSQL database and key-value store that delivers predictable high performance for mission-critical, Web-scale applications. Aerospike’s flash-optimized, shared-nothing architecture scales linearly, consistently processing over 300k transactions per second per node with sub-millisecond latency. With automatic fail-over, replication, and cross data center synchronization, the Aerospike database reliably stores billions of objects and terabytes of data—while providing 100% uptime and a 10x improvement in TCO over other NoSQL databases. Customers accelerating their business with Aerospike include adMarketplace, eXelate, Sony’s So-net, and The Trade Desk. For more information, visit

Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.
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