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QuestionInternet Marketing Pin
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Member 1141495630-Jan-15 4:10
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GeneralRe: Internet Marketing Pin
Chris Maunder30-Jan-15 5:02
cofounderChris Maunder30-Jan-15 5:02 
Member 11414956 wrote:
These are terms related to SEM

Well...kind of.

Search engine marketing is tweaking content and curating links to get your product appearing in search engine results. PPC is a payment model for companies looking to get clicks on their sites, and CPC is a metric of how much it costs per click.

Member 11414956 wrote:
Combine this with SEO (Search Engine Optimization) and you have a good, solid online marketing strategy

No you don't. SEO is important if you engage in SEM, but SEM is such a small, small part of a solid online marketing strategy. In fact SEM is only a tool, one of many you should use, and so could be part of a strategy, but a strategy also includes things like understanding your audience, the market, your competitors and your product. (I add the last one because I speak to too many marketing departments that don't actually understand their product).
cheers
Chris Maunder

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QuestionHow to get the word out? Pin
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QuestionHow to start software sales for a new product? Pin
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GeneralJust one question from curiosity! Pin
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