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NewsSo-net Media Networks Demand-Side Platform Powers Real-Time Bidding and Ad Optimization Using Aerospike NoSQL Database Pinmemberandrew.kinetic12-Sep-12 7:14 
New case study examines how So-net Media Networks leverages Aerospike to reliably deliver one of Japan’s leading ad distribution services
 
Mountain View, CA – September 12, 2012 – The global online advertising industry is on the brink of a revolution. Around the world, real-time bidding (RTB) is transforming the business of display media by allowing marketers to bid for individual online users’ ad impressions in real time while paying only what they want. Leading the charge in Japan is So-net Media Networks, an arm of So-net Entertainment Corporation, which offers of one of the country’s leading advertising distribution services.
 
A new case study published today by Aerospike outlines how So-net Media Networks’ Logicad demand-side platform (DSP) uses the Aerospike real-time NoSQL database (http://www.aerospike.com/performance/architecture) as a reliable Web-scale data store to manage more than 500 million unique user records. The full So-net Media Networks case study is available at: http://www.aerospike.com/why-aerospike/customers.
 
So-net Media Networks’ Logicad DSP features a robust system infrastructure that rapidly and reliably processes massive volumes of distribution logs and audience data. It also uses a distinctive algorithm to distribute ads with RTB functionality that maximizes the effectiveness of display ads placed by advertisers.
 
The new case study examines the business and technical demands that led So-net Media Networks to select Aerospike, along with an overview of how the real-time database has been implemented to support the Logicad DSP. Key benefits the Aerospike database is providing So-net Media Networks include:
* Predictably meets the need to respond within 10 milliseconds.
* A four-node cluster easily handles 50,000 transactions per second (TPS).
* Manages over 500 million unique user records and 2 TB of data for the Logicad DSP.
* Delivers 24x7 high availability, and the scale-out architecture supports So-net Media Networks’ plans for business expansion.
* Aerospike was 1/20th the cost of the equivalent DRAM alternative.
 
“We have been very satisfied with the quality of Aerospike’s database,” says So-net Media Networks President Satoshi Hoyano. “Aerospike provides the immediate response, user friendly interaction, and quick trouble shooting that we need to support our advertising distribution service today, and we are confident it can support our future needs as well.”
 
“So-net Media Networks is an innovator in the real-time bidding services that are fundamentally transforming the global online advertising industry,” said Bruce Fram, Aerospike CEO. “We are excited by the role of our Aerospike database in delivering the predictable real-time performance and 100% uptime that are critical when every second represents a new revenue opportunity.”
 
About So-net Media Networks
Since So-net Entertainment Corporation (So-net Media Networks parent company) launched its Internet connection service in 1996, So-net has proposed new ideas for the Internet in services such as PostPet, and has consistently made its own unique contribution to the Internet community. Including the ad network business run by So-net Media Networks Corporation and the Asia Dramatic TV broadcast channel, So-net operates diverse businesses in Japan and around the world. For more information, visit:
So-net Entertainment Corporation at http://www.so-net.ne.jp/corporation/
So-net Media Networks at http://www.so-netmedia.jp/
 
About Aerospike
Aerospike, Inc. (formerly Citrusleaf) offers the only real-time NoSQL database that delivers predictable high performance for mission-critical, Web-scale applications. Aerospike’s flash-optimized, shared-nothing architecture scales linearly, consistently processing over 200k transactions per second per node with sub-millisecond latency. With automatic fail-over, replication, and cross data center synchronization, the Aerospike database reliably stores billions of objects and terabytes of data—while providing 100% uptime and a 10x improvement in TCO over other NoSQL databases. Today customers accelerating their business with Aerospike include adMarketplace, Contextin, eXelate, Sony’s So-net and The Trade Desk. For more information, visit www.aerospike.com.
 
Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.
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