passing parameters from jquery to asp.net thru rest POST

, when i click a button, it should be able to call my rest service via jquery.ajax. to post the data into my database.
okay my question is
1.how can i pass in multiple value when i dropped? (eg. when i dropped, i should be able to retrieve the id , name and category of the item)

2. i'm not sure if my webInvoke POST is working, cos when i test it out, it states that the method is not working / endpoint not found. However i am able to create/post through my wcf test cient.

Pls help me up, Thanks alot!!

my jquery

$("#Button1").click(function () {
var data1 = new Array();

});

$.ajax({
type: 'POST',
url: 'http://localhost:1990/Service1.svc/InsertPlan?PlanDate={0}&Category={0}&FoodName={0}&TCalories={0}&FoodFk={0}&EmailFK={0}',
contentType: "application/json; charset=utf-8",
data: '{ food:[' + 'calories:[' + 'name:[' +
data.join() + ']]]}',
dataType: 'json',
success: function (results) { alert(results.d); },
error: function () { alert('error'); }
});
});

$("div .block").each(function () {
this.addEventListener('dragstart', OnDragStart, false);
});

$("div .drop").each(function () {
this.addEventListener('dragenter', OnDragEnter, false);
this.addEventListener('dragleave', OnDragLeave, false);
this.addEventListener('dragover', OnDragOver, false);
this.addEventListener('drop', OnDrop, false);
this.addEventListener('dragend', OnDragEnd, false);
});

});

//on drop

function OnDrop(e) {
           if (e.preventDefault) {
               e.preventDefault();
           }
           srcElement.style.opacity = '1';
           $(this).removeClass('highlight');
           var count = $(this).find("div[data-food-name='" + e.dataTransfer.getData('text/html') + "']").length;

           $(this).append("<div class='selectedfood' data-food-name='" + e.dataTransfer.getData('text/html') + "'>" + e.dataTransfer.getData('text/html') + "</div>");
           alert(data)
       }

       function OnDragEnd(e) {
           $("div .drop").removeClass('highlight');
           this.style.opacity = '1';
       }

my service.svc

public bool InsertPlan(string Date, string Category, string food, string calories, string foodfk , string email)
{

string connstring = ConfigurationManager.ConnectionStrings["DBConnectionString"].ToString();

string queryStr = "INSERT INTO [Plans] (PlanDate, Category, FoodName,TCalories, FoodFk, EmailFK)"
+ "values (@date, @cat, @food, @cal , @foodfk, @email)";

SqlConnection conn = new SqlConnection(connstring);
SqlCommand cmd = new SqlCommand(queryStr, conn);

cmd.Parameters.AddWithValue("@date", Date);
cmd.Parameters.AddWithValue("@cat", Category);
cmd.Parameters.AddWithValue("@food", food);
cmd.Parameters.AddWithValue("@cal", calories);
cmd.Parameters.AddWithValue("@foodfk", foodfk);
cmd.Parameters.AddWithValue("@email", email);
conn.Open();
int result = cmd.ExecuteNonQuery();
if (result > 0){

return true;


}
else{

}

return false;
}

//my iservice.cs

[WebInvoke(Method="POST",
       RequestFormat = WebMessageFormat.Json,
       ResponseFormat = WebMessageFormat.Json,
       UriTemplate = "InsertPlan?PlanDate={Date}&Category={Category}&FoodName={food}&TCalories={calories}&FoodFk={foodfk}&EmailFK={email}")]