You need to think about this in logical terms, rather than in assembler terms. Each letter should be repeated according to its position in the alphabet. So the program should be something like:
Set letter := 'A'
Set count := 1
Loop:
Set repeat := 0
Print:
Display letter
Set repeat := repeat + 1
If repeat .LT. count Goto Print
Display NEWLINE and RETURN
If letter .EQ. 'Z' Goto Exit
Set letter := letter + 1
Set count := count + 1
Goto Loop
Exit: